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????加拿大皇家銀行（RBC）的邁克?阿布拉姆斯基在周四發(fā)布的致客戶(hù)報(bào)告中，分享了調(diào)研機(jī)構(gòu)ChangeWave對(duì)2,600名早期采用者的調(diào)查結(jié)果。其中有兩個(gè)主要的發(fā)現(xiàn)：

??? ? 5％的受訪(fǎng)者表示，他們已經(jīng)預(yù)訂或非?？赡苜?gòu)買(mǎi)亞馬遜（Amazon）的新款Kindle Fire；相比之下，2010年的時(shí)候，只有4％的受訪(fǎng)者表示自己很可能購(gòu)買(mǎi)iPad 1。

??? ? 上述5％的受訪(fǎng)者中，有26％表示自己會(huì)推遲或擱置購(gòu)買(mǎi)新款iPad的計(jì)劃。

??? 阿布蘭斯基寫(xiě)道：“Kindle Fire能否在市場(chǎng)上形成持續(xù)熱銷(xiāo)的局面并成為人們熱議的話(huà)題將取決于顧客以及評(píng)論界對(duì)Fire用戶(hù)體驗(yàn)的反應(yīng)?！?/p>

??? 證券公司Rodman & Renshaw的阿肖克?庫(kù)瑪在另一份報(bào)告中重復(fù)了一個(gè)傳聞，即蘋(píng)果（Apple）可能將iPad的產(chǎn)量縮減了1百萬(wàn)至2百萬(wàn)部，“原因是銷(xiāo)售放緩”。

??? 以下是對(duì)Kindle Fire和對(duì)iPad壓抑已久的需求之比。

譯者：項(xiàng)航

????In a note to clients issued Thursday, RBC's Mike Abramsky shares the results of a ChangeWave survey of 2,600 early adopter types. Two key findings:

?? ? 5% of those surveyed said they had pre-ordered or were very likely to buy Amazon's (AMZN) new Kindle Fire, exceeding the 4% who said they were very likely to buy the original iPad in 2010.

?? ? 26% of those 5% said they would delay or put on hold the purchase of a new iPad.

?? "Sustained Fire uptake and 'buzz,'" writes Abramsky, "will depend on consumer/reviewer reactions to Fire's user experience."

?? In a separate note, Rodman & Renshaw's Ashok Kuman repeats rumors that Apple (AAPL) may have scaled back iPad production by 1 to 2 million units "due to moderating sell-through."

???Below: Comparing pent-up demand for the Fire and the iPad.