Segway:取代汽車未遂的代步工具
????如果一種設備光靠大肆宣傳就能取得成功,那么迪恩?卡門發明的Segway一定能夠占據一席。史蒂夫?喬布斯曾向《時代》雜志(Time)稱,這種兩輪踏板車的重要意義足以與PC機相提并論;風險投資家約翰?杜爾也說,Segway可能將在前所未有的短時間內賺到10億美元;Segway則自稱“將取代汽車,就像汽車取代馬匹和馬車一樣?!辈贿^最后的結果是,“得益于” Segway高達3,000到7,000美元的單價,許多人都對其望而卻步。從2001年到2007年,該公司僅僅售出了3萬臺設備。 |
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The Segway
????If a device could succeed on hype alone, Dean Kamen's Segway would have been a massive blockbuster. Steve Jobs told Time the two-wheeled scooter would be as big as the PC; venture capitalist John Doerr said it might make $1 billion in record time; and Segway itself promised it would "be to the car what the car was to the horse and buggy." Ultimately, thanks to a price range between $3,000 and $7,000, many people steered clear of it. The company only sold 30,000 units between 2001 and 2007. |