????最近我寫了一篇關于日產（Nissan）美人奴跨界敞篷車（Murano CrossCabriolet）的文章，頗有些感慨。要創造一種全新的汽車設計理念真不是件容易的事啊！而市場對待原創設計的態度又是多么苛刻！比如你說日產公司雄心勃勃也好，有勇無謀也好，但它還是毅然推出了這款敞篷跨界車，結果惡評如潮。
????無論多好的創意，要取得成功都不是容易的事。比如克萊斯勒（Chrysler）的廂式旅行車和福特（Ford）的探路者（Explorer）四門SUV，它們身上既有一鳴驚人的神來之筆，又有不落窠臼但最終卻黯然退場的新理念。旁蒂克（Potiac）的阿茲特克（Aztek）更是一個經典的失敗案例，它是廂式旅行車和SUV合體失敗的產物。除了這幾款車外，這些年來還有很多其它的設計敗筆。 |
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????When writing about Nissan's Murano CrossCabriolet recently, I was reminded how difficult it is to create a new automotive concept -- and how harshly the market treats original ideas. The CrossCabrio is the ambitious -- or perhaps foolhardy -- attempt to create a crossover with a convertible top.
????Bright ideas are hard to pull off. For every Chrysler minivan or Ford Explorer four-door SUV, there are dozens of one-hit wonders and new concepts that failed to catch on. The Pontiac Aztek, an unholy combination of minivan and SUV, is the classic example, but there have been many others through the years. |
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