????In China, a traditional breakfast includes congee, buns, or milk. How successful are you with the American-type of egg and sausage McMuffins and hash browns?
????It is very successful. In China today, breakfast constitutes 8% to 10% of our sales. It could easily double in the next few years. We have two types of breakfasts. During weekdays, consumers want things easy, quick, convenient, something they can grab and go. We offer a muffin and a coffee for less than $1. We also have a warm American-style breakfast. They can eat at the restaurant or take it to work.
????Obesity is rising among the Chinese population. Is McDonald's China adding healthy items similar to what you do in the U.S.?
????We have somewhat of a unique situation in China. When the kids come in, mothers normally come in to give the kids a treat. But, we want to make sure that everything we do has the right nutritional value for our kids. For adults, we are now offering corn cups as an alternative to french fries. We offer wraps that contain many vegetables, and 100% orange juice is also available. We try to add a variety of healthy food items to our happy meal menu. In our promotional materials, we try to convey the message of balance and moderation.
