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沃爾瑪

????眼下，零售巨頭沃爾瑪公司（Wal-Mart）正面臨墨西哥行賄丑聞帶來的沖擊，但它至少還能從其Facebook充滿友善氣氛的頁面中尋求到些許安慰。沃爾瑪在社交網絡Facebook上共有1,500多萬粉絲。任何一天，就算只有其中一部分消費者在關注沃爾瑪，它仍然是一個健康的受眾群體。沃爾瑪常規的促銷活動都能吸引成千上萬的消費者給出“喜歡”的反饋，而最近的復活節填空題更是帶來了11,000多條評論。但是，沃爾瑪的優勢不僅如此，因為沃爾瑪擁有大量粉絲。另外，它的公司頁面在產品宣傳以及與粉絲互動之間實現了良好的平衡，其中大部分內容均綁定節假日，如“全國寵物狗節”。

Wal-Mart

????As the company faces the fallout of alleged bribery in Mexico, it can take comfort in the friendly confines of its Facebook page. The retail giant has over 15 million fans on the social network. Getting even a fraction of those consumers to pay attention on any given day means a healthy audience. Promotions routinely receive thousands of "Likes," while a recent Easter fill-in-the-blank question inspired over 11,000 comments. But the company isn't just good because it has a large following. Its corporate page strikes the right balance of product announcements and fan interaction, much of it pegged to holidays such as "National Puppy Day."

家得寶

????家居用品零售企業家得寶（The Home Depot）擁有60多萬粉絲，頁面包括公司“圍裙博客”（Apron Blog）中的各種帖子、產品特賣信息和來自園藝部的各種令人愉悅的美學產品。此外，家得寶還定期在頁面發表照片帖子，組織產品競猜活動，實現與粉絲的互動。但是，家得寶注重員工在本地社區開展的服務項目時，其Facebook頁面最引人入勝，同時也最有利于企業形象。

The Home Depot

????The home improvement retailer reaches its over 600,000 fans with a mix of posts from the company's "Apron Blog," special sales, and more aesthetically pleasing offerings from its garden department. The company also engages its base with regular photo posts asking fans to guess the identity of a product. But the company's Facebook page is most interesting -- and good for its corporate image -- when it focuses on local community service projects conducted by employees.

百事可樂

????軟飲料企業百事可樂（Pepsi）為其800萬Facebook粉絲提供“百事大酬賓”的優惠，但是其頁面更多是一種用戶驅動型營銷的有效載體，比如照片上那些用百事易拉罐或百事可樂瓶擺成的逗趣造型或場景，例如作為一條汽艇的背面。此外，其頁面還包括近期百事可樂廣告單元和幕后花絮，比如“與星共舞”的編舞馬克?巴拉斯的一段視頻。

Pepsi

????The soft drink company offers "Pepsi Deals" discounts to its 8 million Facebook followers, but its page serves as an effective vehicle for user-generated marketing of a kind--photos of Pepsi cans or bottles in interesting poses or settings, such as the back of a power boat. The page also features recent Pepsi advertising spots and behind-the-scenes clips from, such as one video of "Dancing with the Stars" choreographer Mark Ballas.