????3. Listen more than you talk. We named the company "Hearsay" because, in the social media era, it's important for everyone in business to listen before they talk. I strive to do this with my team. In turn, our company does this with our customers. And we urge our customers to adopt this approach with their customers. It's a virtuous circle.
????4. Lead by example. I know that only by being open, transparent, and collaborative can I inspire these same traits in others -- and attract more great people to Hearsay Social. So, everyday I try to get online as early as my first East-coast salesperson. And I stay as late in the office as our most bleary-eyed engineer.
????5. Be a little crazy. People thought I was crazy when I was quoted in 2007 as saying that "five years from now, no enterprise application won't be social." That idea seemed unfathomable then, but what I have come to realize is that, in Silicon Valley, anything is possible. As entrepreneurs, we must constantly dream and have the conviction and obsession to transform our dreams into reality – to create a future that never existed before.
