標題：蘋果的大時代生存戰略???
?作者：Peter Nulty
??? “設計制造優秀的電腦是我最大的樂趣，”27歲的蘋果電腦公司（Apple Computer）董事長史蒂夫?P?喬布斯如是說。蘋果公司產品的批評者們或許以為喬布斯已經有日子沒能開懷大笑了。畢竟，蘋果公司第一款，也是到目前為止唯一一款取得巨大成功的產品——蘋果二代（Apple II）推出已有6年之久，開始逐漸顯露出增長乏力的跡象。但事實上，在之前的三年里，蘋果公司一直在全力研發一款名為“麗莎”（Lisa）的新型電腦。盡管這款新型電腦針對不同市場，而且價格是蘋果二代的5倍，但喬布斯卻斷言，“麗莎”會讓他笑到最后，因為它將使蘋果在瞬息萬變的電腦行業內時鐘處在領先地位。 |
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Apple's Bid to Stay in the Big Time
??? By Peter Nulty?
??? "I get my jollies building good computers," says Steven P. Jobs, 27, chairman of Apple Computer. Critics of Apple's product line might assume Jobs hasn't had a good belly laugh in some time. Apple's first, and, so far, only big winner is the Apple II, six years old and showing signs of age. But during the past three years Apple as been working on a new computer called Lisa. Jobs is betting that Lisa -- though five times the price of the Apple II and aimed at a different market -- will keep him jolly by keeping his company in the forefront of a rapidly changing industry. |
