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The Informant: 'I thought I was bulletproof'
Former ADM exec and whistleblower Mark Whitacre talks about watching his life on screen in Steven Soderbergh's dark comedy, 'The Informant!'By Alyssa ...
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品牌失語平臺無奈,李佳琦就沒有軟肋嗎?
近期,歐萊雅雙十一因面膜價格遭到輿論質疑虛假宣傳,李佳琦和薇婭迅速統一戰線,宣布停止和歐萊雅合作。但類似事件曾多次出現,如國貨之光玉澤。頭部主播憑借流量壟斷干預了市場和品牌的定價權,多數品牌面對頭部主播沒有話語權。各大平臺也為爭奪頭部主播而開出誘人價碼,但淘寶已經在培養店鋪直播避免過度依賴頭部主播。...
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i-mode歐洲受挫
4.54 億歐洲手機用戶中,使用 i-mode 的還不到 300 萬作者: Mark Halper兩年以前,日本主要移動電話運營商日本電信電話移動通信網絡公司(NTTDoCoMo)開始進軍歐洲。憑借所謂的 i-mode 服務,DoCoMo 打算說服客戶用手機從網上下載新聞頭條、星座占卜、音樂鈴聲等各...
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如何打造聆聽文化(I)
“如果有人認真傾聽,不做判斷,不問是非,也不吹毛求疵,訴說者會覺得如沐春風。當我訴說而又有人傾聽,我就能另辟蹊徑來重新感悟身邊的世界,如是循環反復。有人聆聽時,看似毫無聯系的事物就能融為一體;用話語打動別人時,看似無法化解的困惑就變得相對清晰流暢,這真是讓人嘆為觀止。”心理學家卡爾?羅杰斯對成功的領...
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Why I hate my new iPad
For weeks it sat as an unchecked box on my to-do list: "buy iPad." I wanted in. I was eager to see what all the hype was about. Working in magazines f...
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I want to be acquired by Mark Zuckerberg
I just spent a couple of days in San Francisco, the land of the nine-digit idea.Every town has its prevailing topic of conversation. In Los Angeles, i...
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I want my iPad!
By Stanly BingHave you seen it? Boy! This thing is really the super-coolest, make-you-wanna-droolest gizmological objet d’art around! I’m looking at a...
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I failed my stress test!
By Stanley BingYou’ll have to excuse me, but I’m very upset. I just got the morning mail, and there, dropped on my desk, was that letter I’ve been exp...
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她會成為李佳琦的勁敵嗎?
繼董潔的“慢直播”走紅后,章小蕙也于5月22號獻上入駐小紅書后的直播首秀。盡管沒有披露最終銷售額,但整場直播熱度值達到6億,比第二名高出5.8億,更多年輕人才認識到這位90年代就風靡香港的“初代帶貨鼻祖”,甚至還有人說她是李佳琦的勁敵。不過,與其說章小蕙是李佳琦的勁敵,不如說她的成功是之前直播帶貨模...
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這屆618李佳琦都帶不動
雖然今年618美妝產品數量同比增加,但帶貨頂流李佳琦首場直播火爆程度卻不及往年,首播美妝類目GMV(商品交易總額)同比下滑46%。主要品牌中,珀萊雅雖然力壓歐萊雅奪得GMV第一,但該數據同比也下滑約31%。...
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