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直擊:“喬布斯”再次現身Macworld大展

Philip Elmer-DeWitt 2013年02月04日

蘋果(Apple)公司內部流傳著一個老笑話,那就是史蒂夫·喬布斯周圍是一片“現實扭曲力場”:你離他太近的話,就會相信他所說的話。蘋果的數百萬用戶中已經有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿。不過,Elmer-DeWitt認為,在報道蘋果公司時有點懷疑精神不是壞事。聽他的應該沒錯。要知道,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經營該公司。
喬布斯最后一次出席Macworld展會是在2008年。今年,這個備受業界推崇的盛會再現了這一幕。

????庫徹與加德分別飾演喬布斯和沃茲尼亞克

????9:17:庫徹介紹了上周公布的電影片段(見下圖),恰巧是惠普(HP)第三次拒絕沃茲尼亞克關于蘋果I代創意的片段。掌聲響起。

????9:19:庫徹談到史蒂夫?喬布斯對他個人的意義。“他是一位英雄,他一直是我在工作(作為天使投資人)中努力學習的偶像。”庫徹讀劇本的時候,看到一些不太適合搬上大熒幕的內容。“我當時的想法是,如果一定要講這個故事,那么我希望能以對我的偶像致敬的方式進行演繹。”現在沒有人知道林肯總統是如何走路的,但所有人都有關于喬布斯的記憶。“扮演喬布斯真的讓人提心吊膽。”

????9:22:庫徹稱自己花了數月時間學習喬布斯。他創建了一個語音云文件,里面是喬布斯對別人說過的話。開始與大家分享喬布斯的話。“你得讓自己聽起來非常聰明。”試圖解構在里德學院(Reed College)讀書時的喬布斯和首次與沃茲尼亞克共事時的喬布斯。曾與艾倫?凱會面,聊了喬布斯在帕洛阿爾托研究中心的情況。與OS X之父艾維?特瓦內安會面。拜訪了曾在伍德賽德與喬布斯一同居住的麥克?霍里。“我們希望弄明白,努力創建沒人想要的東西的創業者,到底是怎樣一個人。”

????9:25:加德稱,接拍這部電影之前,他對沃茲尼亞克的了解僅限于《與明星共舞》(Dancing With the Stars)。

????9:27:庫徹說他與加德的第一次對話是通過Skype進行的。約什在一開始就明白,自己并不想單純模仿沃茲尼亞克。“我希望真的能演出那個家伙的內在,而不是外形。”

????9:29:與喬布斯家人的互動?在拍攝喬布斯最初的家時,他們發現了喬布斯繪制的草圖。拜訪了喬布斯的繼母和妹妹。加德說:“在相同的地方看到往事重現,對他們來說太不真實了。”

????9:30:你真的變成一名果實主義者,還因此把身體搞垮了?“沒錯。我讀過有關無粘液飲食的文章。我討論過葡萄中糖分的價值,以及粘液作為疾病源頭所帶來的危害。”一個月內,他只吃水果和蔬菜,喝胡蘿卜汁。結果出現胃痛癥狀。又過了一個月。住進了醫院。一周后發現,他得了胰腺炎,令人震驚。

????9:33:肯特稱他已看過電影,影片很精彩。“如果看到電影里的史蒂夫?喬布斯,所有人都會認為那就是史蒂夫?喬布斯。”

????9:34:被問到關于雅達利公司(Atari)支付的報酬,喬布斯向沃茲尼亞克撒謊的事。加德稱,從那時起,沃茲尼亞克才真正了解了喬布斯。

????9:35:庫徹稱,對于表演來說,有一個原則,就是不要評判你的角色。相反,要努力為角色辯護。他曾為商業上屢屢失敗的沃茲尼亞克辯護,稱喬布斯聘用沃茲尼亞克來工作,而他也不負優秀企業家的身份,成功找到了賺錢的方法。“歷史告訴我們,他拿走了所有利潤。”

????9:38:(喬布斯)是一個英雄嗎?庫徹說:我認為,沒有人像他那樣關注產品,關注產品對用戶的影響。

????9:17: Kutcher Introduces the clip that was released last week (see below) that set right after HP rejected Woz's idea for the Apple I the third time. Applause.

????9:19: Kutcher talks about what Steve Jobs meant to him as a person. "This iconic hero and someone I try to emulate in my work (as an angel investor)." When he read the screen play there were some things that just didn't sit right. "I was like whoa, if this story is going to get told I want to get it told in a way that honors my hero." Nobody knows how Lincoln walked, but everybody has a memory of Jobs. "Playing that guy was really really scary."

????9:22 Says he spent months learning about Jobs. Created a sound cloud file of the things he said to people. Starting using Jobs quotes with people. "You get to sound really smart." Trying to deconstruct who Jobs was at Reed College and when he first worked with Woz. Met with Alan Kay, talked about what it was like at Parc. Met with Avie Tevanian who built the backbone of OS X. Met with Mike Holley (sp?), who lived with him at Woodside. "We wanted to capture what it was like to be an entrepreneur trying to build this thing that nobody wanted."

????9:25: Gad says his knowledge of Woz before he started the project was Dancing With the Stars. (Big laugh.)

????9:27: Kutcher says his first conversation with Gad was a Skype call. Josh understood before he started that he didn't want to do a Woz imitation. "I want to really get the guy."

????9:29: Interaction with the family? When they shot at the original Jobs home they found sketches Jobs had done. Met his stepmother and sister. Gad: "It was surreal for them to see this transpire again in the same place where it happened."

????9:31: True that you became a fructarian and got sick? "Yeah. I read about the mucus-free diet. I talks about the value of the sugar in grapes and the damage mucus does as a harbor for disease." For a month he ate only fruit and vegetables and drank carrot juice. Bad stomach pain. Doubled over. Went to hospital. A week later discovered that he had developed pancreatitis, which is kind of scary.

????9:33: Kent says he saw the film and it's fantastic. "Everybody you see Steve Jobs in the movie, it IS Steve Jobs."

????9:34: Asks about the incident where Jobs lied to Woz early on about how much he got paid for the Atari gig. Gad says that's when Woz learned who he was dealing with.

????9:35: Kutcher says there's a rule in acting to never judge your character. Instead, try to justify it. He justified stiffing Woz that he hired Woz to do a job and like a good entrepreneur he found a way to take his margin. "Historically we're told he took the margin."

????9:38: A hero? Kutcher: I don't think we've had anyone who cared as much about the product as it affected the user.

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