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The Informant: 'I thought I was bulletproof'
Former ADM exec and whistleblower Mark Whitacre talks about watching his life on screen in Steven Soderbergh's dark comedy, 'The Informant!'By Alyssa ...
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如何打造聆聽(tīng)文化(I)
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J. M. Smucker
排名:93 (去年排名:47)是什么使這家公司如此偉大?J. M. Smucker是一家食品制造商,員工對(duì)家庭般的工作氛圍充滿熱愛(ài),曾提前一年多通知即將關(guān)閉5間工廠,以便員工早作準(zhǔn)備。2009年?duì)I業(yè)收入(百萬(wàn)美元):4,605網(wǎng)址:www.smuckers.com...
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i-mode歐洲受挫
4.54 億歐洲手機(jī)用戶中,使用 i-mode 的還不到 300 萬(wàn)作者: Mark Halper兩年以前,日本主要移動(dòng)電話運(yùn)營(yíng)商日本電信電話移動(dòng)通信網(wǎng)絡(luò)公司(NTTDoCoMo)開(kāi)始進(jìn)軍歐洲。憑借所謂的 i-mode 服務(wù),DoCoMo 打算說(shuō)服客戶用手機(jī)從網(wǎng)上下載新聞?lì)^條、星座占卜、音樂(lè)鈴聲等各...
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2011款寶馬535i轎車:傳承經(jīng)典
盡管寶馬(BMW)絕非小眾之選,但擁有一輛寶馬車仍然是一種身份的象征。有多少汽車生產(chǎn)商能像寶馬一樣,堅(jiān)守自己的風(fēng)格傳統(tǒng),始終如一?他們是那么執(zhí)著,以至于寶馬車主們甚至開(kāi)發(fā)出了一套關(guān)于寶馬車的專有名詞。他們親切地把每輛寶馬車的前端裝飾稱為“雙腎格柵”,把經(jīng)典的后側(cè)窗設(shè)計(jì)稱為“霍夫邁斯特C柱轉(zhuǎn)角”(Ho...
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寶馬i8愛(ài)上碳纖維
接下來(lái)的幾周中,售價(jià)13.5萬(wàn)美元的寶馬全新i8運(yùn)動(dòng)型跑車將在比佛利山莊和格林威治的街道上亮相。很難將它具體歸類為某種車。它速度很快,質(zhì)量很輕,格外省油,還非常吸引眼球。大家可以把i8想象成有時(shí)表現(xiàn)得如同豐田普銳斯(Toyota Prius)或日產(chǎn)聆風(fēng)(Nissan Leaf)的保時(shí)捷卡雷拉(Por...
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I want to be acquired by Mark Zuckerberg
I just spent a couple of days in San Francisco, the land of the nine-digit idea.Every town has its prevailing topic of conversation. In Los Angeles, i...
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I want my iPad!
By Stanly BingHave you seen it? Boy! This thing is really the super-coolest, make-you-wanna-droolest gizmological objet d’art around! I’m looking at a...
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I failed my stress test!
By Stanley BingYou’ll have to excuse me, but I’m very upset. I just got the morning mail, and there, dropped on my desk, was that letter I’ve been exp...
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第五講:大客戶營(yíng)銷技巧(I)
泛太平洋管理研究中心董事長(zhǎng)劉持金談營(yíng)銷:在電腦商場(chǎng)賣一部電腦和去一家企業(yè)推銷1000部電腦,這一銷售過(guò)程有什么不同?...
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