蘋果車載信息系統CarPlay全新亮相日內瓦車展
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????蘋果公司（Apple）本周一在日內瓦國際車展（Geneva International Motor Show）上發布了一項重要計劃，進軍繼臺式機和手機之后電腦平臺之爭的下一個戰場——汽車儀表盤。 ????蘋果在新聞稿以及與三大車企的現場演示中重新命名并再次發布了去年六月曾經發布過的iOS in the Car。如今，這款產品有了個新名字，叫做CarPlay。這個名字不由得讓人想到AirPlay，也就是蘋果公司的一個專有系統，可以用來通過電視和音響收看收聽蘋果設備中的視頻、音頻、照片以及網頁內容。 ????與此類似，CarPlay也將利用多項蘋果專有技術——Siri、iTunes、地圖——及其操作簡便這一賣點，使自身在競爭性產品中脫穎而出。CarPlay的競爭產品包括谷歌（Google）1月份推出的開放汽車聯盟（Open Automotive Alliance），已經推出第8版的微軟（Microsoft）Windows Embedded Automotive，以及依托于Linux的非營利性合規程序GENIVI Alliance。 |
????Apple (AAPL) launched a major initiative at the Geneva International Motor Show Monday in what's shaping up as the next battleground -- after the desktop and the pocket phone -- in the computer platform wars: The dashboard of your car. ????In a press release and live demos with a trio of big-name automakers, Apple re-released and re-brandediOS in the Car, which it had announced only last June. The new name is CarPlay, a calculated marketing reference to AirPlay, Apple's proprietary system for streaming video, audio, photos and Web content from Apple devices to TVs and stereos. ????Similarly, CarPlay will tap into a stack of Apple-owned technologies -- Siri, iTunes, Maps -- and its reputation for ease of use to differentiate Apple's offering from its chief competitors: Google's (GOOG) Open Automotive Alliance, introduced in January, Microsoft's (MSFT) Windows Embedded Automotive, now in its 8th version, and the GENIVI Alliance, a nonprofit compliance program based on Linux. |
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????蘋果的推銷詞如下： ????CarPlay使iPhone用戶能以十分直觀地方式撥打電話、使用地圖、收聽音樂以及查看信息，只需一個字或一次點擊。用戶能方便地通過汽車的原生界面控制CarPlay，也可以按住方向盤上的語音控制按鈕輕松激活Siri。 ????本周，來自法拉利（Ferrari）、梅賽德斯-奔馳（Mercedes-Benz）以及沃爾沃（Volvo）三家公司的汽車將向用戶首次展示CarPlay。未來還有更多汽車制造商支持CarPlay，其中包括寶馬（BMW Group）、福特（Ford）、通用（General Motors）、本田（Honda）、現代（Hyundai Motor Company）、捷豹路虎（Jaguar Land Rover）、起亞（Kia Motors）、三菱（Mitsubishi Motors）、日產（Nissan Motor Company）、標致雪鐵龍（PSA Peugeot Citro?n）、斯巴魯（Subaru）、鈴木（Suzuki）以及豐田（Toyota Motor Corp）。 ????強大的合作伙伴陣容令蘋果一馬當先，就連自從1998年以來就一直在汽車操作系統市場耕耘的微軟也不是對手。自《衛報》（Guardian）于1月份公布本文所附清單以來，福特（Ford）宣布已經放棄了微軟的Windows Embedded Automotive系統，轉而采用黑莓（BlackBerry）的QNX。 ????蘋果CarPlay作為iOS 7的升級版，可在支持Lighting接口的iPhone上使用，包括iPhone 5s、iPhone 5c和iPhone 5。 ????最新消息：庫比蒂諾（蘋果公司總部所在地——譯注）當地時間3月3日上午9點半左右，蘋果營銷總監菲爾?席勒在Twitter上發布消息，給出了蘋果公司官網上一個新的CarPlay宣傳頁面鏈接。（財富中文網） ????譯者：項航 ???? |
????Apple's pitch: ????CarPlay gives iPhone users an incredibly intuitive way to make calls, use Maps, listen to music and access messages with just a word or a touch. Users can easily control CarPlay from the car's native interface or just push-and-hold the voice control button on the steering wheel to activate Siri? without distraction. ????Vehicles from Ferrari, Mercedes-Benz and Volvo will premiere CarPlay to their drivers this week, while additional auto manufacturers bringing CarPlay to their drivers down the road include BMW Group, Ford, General Motors, Honda, Hyundai Motor Company, Jaguar Land Rover, Kia Motors, Mitsubishi Motors, Nissan Motor Company, PSA Peugeot Citro?n, Subaru, Suzuki and Toyota Motor Corp. ????Apple's line-up of partners puts it ahead of the pack -- even Microsoft, which has been in the car OS market since 1998. Since the Guardian published the attached checklist in January, Ford (F) announced that it has dropped Windows Embedded Automotive in favor of BlackBerry's (BBRY) QNX. ????Apple CarPlay is available as an update to iOS 7 and works with Lightning-enabled iPhones, including iPhone 5s, iPhone 5c and iPhone 5. ????UPDATE: At about 9:30 a.m. Cupertino time, Apple marketing chief Phil Schiller tweeted a link to a new CarPlay promotional page on the company's website: ???? |
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