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專欄 - 蘋果2_0

蘋果招聘行動昭示研發秘密

Philip Elmer-DeWitt 2014年02月10日

蘋果(Apple)公司內部流傳著一個老笑話,那就是史蒂夫·喬布斯周圍是一片“現實扭曲力場”:你離他太近的話,就會相信他所說的話。蘋果的數百萬用戶中已經有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿。不過,Elmer-DeWitt認為,在報道蘋果公司時有點懷疑精神不是壞事。聽他的應該沒錯。要知道,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經營該公司。
想知道蘋果袖子里藏著什么錦囊妙計嗎?最好的辦法莫過于看看它最近都招募了哪些人才。他們包括:一名健身專家,一名睡眠專家,兩位時尚界備受矚目的CEO,及多名精通非侵入式無線生物傳感技術的硬件及軟件工程師。

????蘋果公司(Apple)招聘的有:一名健身專家,一名睡眠專家,兩位時尚界備受矚目的CEO,及多名精通非侵入式無線生物傳感技術的硬件及軟件工程師。這項技術主要用于測量各項生命體征,包括呼吸頻率、血糖水平、血氧濃度等。

????這些人在蘋果都做些什么呢?

????根據美國科技博客9to5Mac的馬克?古爾曼的說法,他們在研發所謂的iWatch。雖然收到外界的普遍期待,但這項產品卻仍然沒有發布。蘋果公司招募了十幾名團隊成員來開發這一產品。上周五,古爾曼公布了這些成員的背景資料。

????想知道蘋果有些什么錦囊妙計,最好的辦法或許是看看它都招聘了哪些人,以及為什么招聘他們。

????按照古爾曼名單中的順序,這些成員的簡短介紹如下:

????? 凱文?林奇:奧多比公司(Adobe)前首席技術官。去年三月加入蘋果,目前管理一支由前iPod和iOS開發者組成的內部團隊。

????? 杰?布萊尼克:健身專家,來自耐克公司(Nike)。曾負責智能腕帶FuelBand的開發。布萊尼克是一名訓練師和勵志演說家,在健身領域享有盛名。

????? 羅伊?雷曼:科學家,來自飛利浦研究中心(Phillips)。擅長利用非藥物手段提升睡眠質量,曾開發用于睡眠監測的微型傳感器。

????? 保羅?丹尼佛:時尚品牌伊夫圣羅蘭(Yves Saint Laurent)前CEO。在領導時尚行業這一最具價值的品牌之前,丹尼佛曾在蘋果公司供職多年。

????? 安吉拉?阿倫茨:時裝品牌博柏利(Burberry)前CEO。通過結合技術手段,她成功扭轉了博柏利的局面。現負責蘋果公司零售業務,包括實體店和網店。

????? 本?謝弗:設計師。曾主導設計耐克“創新廚房實驗室”(Innovation Kitchen),正是這個實驗室研發了腕帶FuelBand和跑鞋Flyknit。

????? 烏耶恩?布洛克:曾在血糖監測解決方案開發商C8 MediSensors公司擔任技術總監,這家公司曾開發了一種非侵入性方法以監測血糖及其它生命體征。

????? 南希?多赫蒂:硬件工程師。曾在數字醫療公司Proteus Digital Health開發智能芯片及可消化藍牙智能藥丸。加入蘋果之前,她擔任過初創公司Sano Intelligence的硬件主管,該公司標榜自己的產品是“通向血液的應用程序編程接口”。

????? 托德?懷特赫斯特:負責硬件開發。作為傳感器公司Senseonics的硬件開發副總裁,他領導技術隊伍開發了一款可連接智能手機的無線體感設備,利用該設備可實時監測血糖水平。

????? 邁克爾?奧萊利:醫療儀器開發公司Masimo前首席醫療官,該公司銷售過一款可與iPhone兼容的無線脈搏血氧儀。

????? 拉維?納拉沙米安:生物傳感器及無線通信專家。供職于生物傳感技術公司Vital Connect時,納拉沙米安主要致力于開發測量呼吸和活動量的傳感器及可穿戴醫療設備。(財富中文網)

????譯者:朱毓芬/汪皓

????A fitness expert. A sleep scientist. A pair of high-profile CEOs from the fashion industry. Lots of hardware and software engineers with expertise in wireless, non-invasive bionsensing -- measuring everything from respiration rates to glucose and oxygen levels in the blood.

????What are these people doing at Apple (AAPL)?

????Working on the so-called iWatch, according to9to5Mac's Mark Gurman. Gurman on Friday published profiles of the team Apple has assembled to build the widely anticipated but still unannounced product, including nearly a dozen recent hires.

????Who Apple hired and what it hired them for may be the best clue we'll get to what Apple has up its sleeve.

????Below: Brief summaries of Gurman's roster in the order he presents them.

????? Kevin Lynch: Former chief technology officer at Adobe. Joined Apple last March. Now manages a large in-house team of former iPod and iOS developers.

????? Jay Blahnik: Fitness expert. From Nike. Worked on the FuelBand; known in the field as a trainer and motivational speaker.

????? Roy Raymann: Scientist. From Phillips. Expert in non-pharmaceutical methods for improving the quality of sleep; developed miniature sensors for monitoring sleep.

????? Paul Deneve: Former CEO, Yves Saint Laurent. Worked at Apple for several years before leading one the most valuable brands in fashion.

????? Angela Ahrendts: Former CEO, Burberry. Credited with Burberry's tech-heavy turnaround. Tapped to head Apple retail, both brick-and-mortar and online.

????? Ben Shaffer: Designer. He was the director of Nike's "Innovation Kitchen," the R&D lab that produced the FuelBand and the Flyknit shoe.

????? Ueyn Block: Was director of engineering at C8 MediSensor, which developed a non-invasive way to glucose levels and other vital signs.

????? Nancy Dougherty: Hardware engineer. At Proteus Digital Health she worked on smart patches and ingestible, Bluetooth-connected smart pills. Most recently, she worked as a hardware lead for Sano Intelligence, whose tagline reads "the API for the bloodstream."

????? Todd Whitehurst: Hardware development. As Senseonics's VP of hardware engineering, he ran the engineering team for a wireless, smartphone-connected body sensor for monitoring glucose levels in real time.

????? Michael O'Reilly: Former chief medical officer for Masimo, which markets a wireless pulse oximeter for the iPhone.

????? Ravi Narashamian: Expert in biosensors and wireless communications. At Vital Connect he focused on sensors for measuring respiration and activity levels with wearable devices.

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