如何打造個人品牌
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????那么，這對于你目前的狀況意味著什么呢？康認為，你不必費力讓現在公司的高層知道，原先的某些創意都來源于你，而是應該從更宏大、更長遠的角度思考問題。一個很好的起點是在商務社交網站LinkedIn中的個人資料。她建議：“保證及時更新自己的資料，其中應該包括人們可能會搜索的關鍵詞。把你的專業技能放到大標題中，而不要把它放到頁面的最下面。”用戰略術語（如“簡化流程”），不要用戰術術語（如“削減成本”）。 ????康補充說：“公司不論從外部還是內部尋找新人才時，通常都會去LinkedIn，所以你需要在個人資料中明確說明自己能做出哪些貢獻。”她還建議主動申請參加跨部門項目，“這樣你才能向你所在部門之外的人展示自己的能力，也可以在沒有上司出席的會議上發言。” ????除了LinkedIn，互聯網還提供了其他各種方式，可以讓你所在的公司與行業內的許多人了解你的個人品牌。例如，康建議：“向行業網站與出版物投稿，或者關注你所在領域內有一定影響力的博客，同時發表經過深思熟慮、有建設性的評論，來展示自己的能力。然后你可以把這些網址鏈接到你的Facebook主頁或公司內部網，或者把鏈接告訴Twitter上的粉絲——不要說：‘看看我這篇文章，很精彩！’而應該這么說：‘這里有一些有關XYZ的觀點，大家可能會感興趣。’” ????另外一種數字品牌推廣方式：“可以考慮建一個自己的網站，就以自己的名字作為網址，你可以在上面發表自己的工作成果，或者分享你對于所在領域各個方面的想法與分析，”康建議。“你可以在LinkedIn的個人資料中添加網站的鏈接，這樣一來，人們便能更詳細地了解你和你的工作。” ????一旦開始建立一份可以廣泛傳播的信譽，你很有可能會發現更多新的機會接踵而來。而此時，你那位總愛竊取他人成果的上司也只有干瞪眼的份兒。康說：“分享你的知識，這是你自己的義務。只有這樣，有需要的人才能找到你。我的許多客戶最初都認為，品牌建設其實就是自我吹噓。然而，當他們發現，個人品牌建設實際上是與整個世界建立聯系時，他們才恍然大悟。” 反饋：如果你曾經打造過自己的個人品牌，而且推動了自己的職業發展，其中對你幫助最大的是什么因素？歡迎留言評論。（財富中文網） ????譯者：劉進龍/汪浩 |
????So what does that imply for your current situation? Instead of trying to let senior managers at your current company know that certain specific ideas were really yours, think bigger and longer-term, Kang says. A good place to start is with your LinkedIn profile. "Make sure it's up to date, and contains key words that people might look for," she advises. "Mention your expertise in the headline, instead of burying it farther down on the page." Use strategic terms (for example, "streamlining processes") rather than tactical ones (e.g., "cost-cutting"). ????Kang adds, "People often go to LinkedIn when they're looking for fresh talent, either external or internal, so you want your profile to clearly state what you have to offer." She also recommends volunteering for cross-functional projects, "so you can demonstrate your knowledge to people outside your own department, and speak up in meetings where your boss isn't." ????The Internet provides a slew of ways besides LinkedIn to get your brand across to vast numbers of people in your company and industry. For instance, "contribute articles to industry websites and publications, or follow the influential blogs in your field and make thoughtful, informative comments that showcase what you know," Kang suggests. "Then you can link to these on Facebook or your company intranet, and tweet the link to your followers -- not to say, 'Look at this cool thing I wrote!' but rather, 'Here are some insights about XYZ that might interest you.'" ????Another digital brand booster: "Consider having your own website, called simply Yourname.com, where you can put up work product or share your thoughts and analyses of different aspects of your field," Kang suggests. "You can link to it from your LinkedIn profile, to give people a more detailed look at who you are and what you can do." ????Once you've begun to build a widespread reputation, you're likely to find new opportunities ????coming your way that transcend the reach of your limelight-stealing boss. "It's really your obligation to share what you know, so that the people who need you can find you," says Kang. "When I work with clients who initially think that branding is about bragging, there's always an 'aha moment' when they see that it's really about engaging with the world." Talkback: If you've created a personal brand that has furthered your career, what has worked best for you? Leave a comment below. |
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