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專欄 - 蘋果2_0

谷歌搜索的小秘密

Philip Elmer-DeWitt 2013年01月04日

蘋果(Apple)公司內(nèi)部流傳著一個老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實扭曲力場”:你離他太近的話,就會相信他所說的話。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿。不過,Elmer-DeWitt認為,在報道蘋果公司時有點懷疑精神不是壞事。聽他的應(yīng)該沒錯。要知道,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經(jīng)營該公司。
在谷歌財經(jīng)里搜索“賣出”,返回的搜索結(jié)果是蘋果;輸入“超賣”點擊搜索,答案是亞馬遜。不過,這些并不是谷歌在玩什么小心眼。

????大家可以在谷歌財經(jīng)(Google Finance)上試試下面這些搜索:

????輸入“賣出”(sell,不加引號),搜索結(jié)果是蘋果(Apple)

????輸入“超賣”(over sold),搜索結(jié)果是亞馬遜(Amazon)

????輸入“買入”(buy),這下你猜對了,結(jié)果是百思買(Best Buy,名稱里有buy這個單詞——譯注)

????上周六對谷歌財經(jīng)而言注定是個忙碌的日子。科技博客Greedy Picks首先發(fā)現(xiàn)“賣出蘋果”這個離奇的搜索結(jié)果,并稱其為“落井下石之舉”。隨后,科技博客The Next Web的一位讀者又發(fā)現(xiàn)了“超賣”和“亞馬遜”的神秘聯(lián)系。筆者想試試百思買,看能不能發(fā)現(xiàn)些更有趣的東西。

????不過,這可不是谷歌復(fù)活節(jié)彩蛋的玩笑,或是所謂的山景城陰謀,這也許只是個統(tǒng)計學(xué)問題。The Next Web的讀者Hej-san指出,這個結(jié)果可能是基于用戶在搜索“AAPL”或“蘋果”時,提及“賣出”一詞的頻率。

????點擊蘋果搜索結(jié)果頁面上的“更多結(jié)果”選項,你會發(fā)現(xiàn)其它許多正在被賣出的股票。緊隨蘋果之后的是安謀國際科技(ARM Holdings)、信越化學(xué)(Shin-Etsu Chemical)和安德瑪服裝(Under Armour)。

????最新消息:谷歌的一位發(fā)言人向多名博主發(fā)出電子郵件,申明了谷歌公司的官方立場。這其中包括PFHub的丹尼爾·奎多蒂,他聲稱自己第一個發(fā)現(xiàn)了“賣出蘋果”錯誤。

????我來自谷歌……,我想說,這不是有意的。我們的搜索算法在檢索‘sell’(賣出)和‘sells’這兩個非常流行的股票用語時似乎出現(xiàn)了故障。我們正在對此進行調(diào)整,以確保今后不再發(fā)生類似事情。感謝你們指出此錯誤。

????果然,現(xiàn)在你輸入“賣出”一詞再也看不到蘋果了。展現(xiàn)在你眼前的是以安謀國際科技打頭的一長串公司。

????譯者:項航

????Tricks you can play with Google Finance:

????Typing "sell" (without quotes) brings up Apple (AAPL)

????Typing "over sold" brings up Amazon (AMZN)

????Typing "buy" brings up -- you guessed it -- Best Buy (BBY)

????Saturday was a busy day for Google Finance memes. The "sell Apple" one was started, apparently, by?Greedy Picks, who described it as "kicking someone in the face when they are already down." A reader at?The Next Web?reader noticed the "over sold -- Amazon" connection. I found Best Buy hoping for something more interesting.

????No, this isn't a Google (GOOG) Easter egg joke or Mountain View conspiracy. It's probably just statistics. As TNW reader Hej-san points out, the result is likely based on the number of times the word 'sell' is mentioned in a search for "AAPL" or "Apple."

????Click on the blue "More results" button on the Apple page and you can see what other stocks are popular sells. For starters, after Apple: ARM Holdings (ADR), Shin-Etsu Chemical and Under Armour (UA).

????UPDATE: A spokesperson from Google has written to several bloggers -- including?PFHub's Daniel Guidotti, who claims he was the first to spot the "sell Apple" phenomenon -- to give Google's official position:

????I'm writing from Google…. just wanted to say this isn't deliberate — our algorithms seem to be keying off of the words "sell" and "sells" in the description of this very popular stock symbol. We're working on how to adjust things so it doesn't happen anymore. Thanks for raising.

????Sure enough, type "sell" now and you no longer get Apple. You do, however, get a list of stocks beginning with ARM Holdings.

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