搜索引擎爭排名

公司：GoVacuum

地點：弗吉尼亞州尚特利市

????吸塵器及其配件的在線市場競爭極為激烈。自從在1999年開設網店GoVacuum之后，吸塵器經銷商比爾?阿南德就一直在設法提升公司網站在搜索引擎中的排名。公司銷售及推廣副總裁賈斯汀?哈沃發現，張貼針對小眾市場的產品介紹能夠起到一定的作用。比如，網站銷售“寵物版”的SEBO公司X4型吸塵器，產品帶有強力清潔附件。為了編寫產品介紹，哈沃從網站Fiverr雇用了自由寫手（某寫手為篇幅長達500個詞的產品介紹僅收費5美元）。除了新的產品介紹，公司還在YouTube發布用戶的評價視頻。在這些營銷措施的共同推動下，公司的銷售額獲得了“驚人”的提升。“我在Fiverr找的人真不錯，”哈沃說。“而且只要5美元。”

Search engine optimize

Company: GoVacuum

Location: Chantilly, Va.

??? The online market for vacuum cleaners and parts is particularly fierce. Since vacuum retailer Bill Anand opened his online store GoVacuum in 1999, he has constantly looked for ways to improve his company site's search engine ranking. His vice president of sales and marketing, Justin Haver, found that posting product descriptions that target a niche audience helps. For instance, the site sells the SEBO X4 vacuum with a set of high-powered cleaning attachments in a set called the "Pet Edition." To write the product descriptions, Haver hired freelancers through the website Fiverr (where he found one contributor who is willing to write product descriptions of up to 500 words for $5 a pop). In conjunction with other efforts like posting user video reviews of its products on YouTube, the new product descriptions have improved sales "tremendously," says Haver. "With Fiverr, I have a very high success rate," says Haver. "And it's only $5."