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專欄 - 蘋果2_0

蘋果CEO工資的天方夜譚

Philip Elmer-DeWitt 2012年12月31日

蘋果(Apple)公司內(nèi)部流傳著一個老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實扭曲力場”:你離他太近的話,就會相信他所說的話。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿。不過,Elmer-DeWitt認(rèn)為,在報道蘋果公司時有點(diǎn)懷疑精神不是壞事。聽他的應(yīng)該沒錯。要知道,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經(jīng)營該公司。
蒂姆?庫克2011年的薪酬真的有3.78億美元嗎?他在2012年的薪酬真的減少了99%?

庫克

????你肯定認(rèn)為弄清楚這種事再簡單不過,尤其是對于彭博社(Bloomberg News)的金融奇才們來說。

????2011年8月,史蒂夫?喬布斯去世前兩個月,蘋果公司(Apple)董事會授予新任CEO蒂姆?庫克100萬股受限股權(quán)(RSU),作為對其留在蘋果的獎勵。按照計劃,其中一半股權(quán)在5年內(nèi)授予,另外一半則在10年內(nèi)授予。當(dāng)時,這筆股權(quán)的票面價值為3.76億美元。但在2011年的時候,這筆股權(quán)對于庫克沒有任何價值。

????然而,彭博社、科技博客TechCrunch、科技網(wǎng)站Business Insider等卻罔顧事實,利用蘋果在上周四向美國證監(jiān)會(SEC)提交的初步代理文件進(jìn)行杜撰,稱庫克在2011年薪酬為3.78億美元(3.76億股票 + 工資900,017美元及其他費(fèi)用),而在2012年僅有417萬美元,薪酬減少了99%。

????事實上,雖然有各種說法稱庫克是2011年薪酬最高的CEO,但不論是去年價值3.76億美元,還是2012年價值5.13億美元(按上周三收盤價計算)時,這100萬股受限股權(quán)都沒有到庫克手中。

????此外, 今年持有未授予受限股權(quán)的其他蘋果員工均接受了股份分紅,但庫克卻提出,自己獲得的受限股權(quán)不計入分紅計劃,放棄了多賺7,500萬美元的機(jī)會。

????需要說明的是,2012年,庫克獲得漲薪,基本薪資達(dá)到140萬美元。代理聲明中寫道:“雖然經(jīng)過此次漲薪,但庫克先生的年現(xiàn)金薪酬,仍顯著低于同行公司CEO的平均現(xiàn)金薪酬水平。”

????譯者:劉進(jìn)龍/汪皓

????You'd think this would be pretty easy to sort out, especially for the financial brainiacs at Bloomberg News.

????In August 2011, two months before Steve Jobs died, Apple's (AAPL) board of directors granted newly appointed CEO Tim Cook one million restricted share units (RSUs) as an incentive to stick around. Half of those shares were scheduled to vest in 5 years, the other in 10 years. At the time, they were worth $376 million on paper. But in 2011, for Cook, they were worthless.

????But that didn't stop Bloomberg -- or TechCrunch, Business Insider and others -- from using Apple's filing of a preliminary proxy statement with the SEC Thursday as a peg for a story that says Cook made $378 million in 2011 ($376 plus a $900,017 salary and other incidentals) and only $4.17 million in 2012 -- a "pay" drop of 99%.

????The fact is -- despite countless stories that described Cook has the highest-paid CEO of 2011 -- Cook didn't have those 1 million shares last year when they were worth $376 million, nor did he have them in 2012, when they were worth, as of Wednesday's close, $513 million.

????Moreover, although other Apple employees with unvested RSUs collected dividends on their shares this year, Cook asked that his RSUs not be included in the dividend program, passing up on a chance to take home another $75 million.

????For the record, Cook received a raise in 2012 that brought his base salary to $1.4 million.

????"Despite this increase," the proxy statement notes, "the target annual cash compensation for Mr. Cook remains significantly below the median annual cash compensation level for CEOs at peer companies."

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