|
????下面這種情形是不是和你們家很像？ ????·我們幾乎從來不看播放的電視節目（除了極少數情況外，例如體育比賽直播） ????·即使是在數字視頻錄像機上，我們也很少看有廣告的節目。 ????·雖然我們常看電視和電影，但都是以點播的形式觀看的，而且幾乎從來不看有廣告的節目（我們現在已經非常習慣于使用在線視頻租賃服務Netflix、iTunes和HBO觀看節目，以至于每次看到廣告就覺得像不合時宜的外來者一樣） ????·我們從互聯網上的文章、視頻獲取新聞。電視新聞僅有的登場機會是某處發生重大危機或是其他重大事件。（在這點上，電視仍然占據上風，不過用不了多久，新聞網站也能做到迅速跟進） ????·我們在4種不同的屏幕上觀看電視和電影，哪種方便就用哪種（電視機、筆記本、手機、iPad） ????Business Insider網站的亨利?布拉吉在上周日發表了上面這段話。它描繪了電視行業的末日，因為幾十年來，整個行業賴以生存的商業模式即將徹底崩塌。布拉吉指出： ????我們付給有線運營商的錢大部分都浪費了。我們通過線運營商接入互聯網，而且使用頻率很高。不過我們還購買了500個電視頻道，但卻幾乎從來不看，除此之外，我們還額外付費購買了一些頻道（HBO、網球頻道），不過也只是偶爾看看而已。 ????布拉吉想表明的看法是，如今電視業的境況就同上世紀90年代以及本世紀初的報業經歷的情況一模一樣：它已經徹底玩完了，卻還渾然不自知。 ????布拉吉并未提到，這個趨勢對于蘋果（Apple）到底意味著什么。蘋果計劃徹底變革電視業。蒂姆?庫克在上周出席All Things Digital大會后，這個話題已經成為整個科技媒體界的頭號熱門話題。 ????蘋果有太多空間去優化和變革電視用戶界面了，讓用戶在想看電視時能更容易地找到想看的節目。而且除了蘋果，沒有哪家公司像布拉吉描述的那樣，整合了他們家中的四塊屏幕（看看在布拉吉發現Airplay功能后，他們家發生了哪些變化）。 |
????Does this sound like your household? ?????We almost never watch television shows when they are broadcast anymore (with the very notable exception of live sports) ?????We rarely watch shows with ads, even on a DVR ?????We watch a lot of TV and movie content, but always on demand and almost never with ads (We're now so used to watching shows via Netflix or iTunes or HBO that ads now seem like bizarre intrusions) ?????We get our news from the Internet, article by article, clip by clip. The only time we watch TV news live is when there's a crisis or huge event happening somewhere. (You still can't beat TV for that, but soon, news networks will also be streamed). ?????We watch TV and movie content on 4 different screens, depending on which is convenient (TV, laptops, phones, iPad) ????That description, posted Sunday by Business Insider's Henry Blodget, is the television industry's nightmare, because it suggests that the business models that have sustained it for decades are broken. As Blodget points out: ????The majority of what we pay our cable company is wasted. We get broadband Internet from our cable company, and we use that constantly. But we also get 500 channels that we almost never watch, along with a couple (HBO, Tennis Channel) that we pay extra for and do watch occasionally. ????The point Blodget sets out to make is that the TV business is precisely where the newspaper industry was in the 1990s and early 2000s: Totally screwed, and not yet aware of it. ????What he doesn't address is what that means for Apple (AAPL), whose plans to revolutionize television were topic No. 1 in the tech press after Tim Cook's appearance at All Things Digital last week. ????There is much Apple could do to streamline and rationalize the TV interface -- making it easier to find what you want to watch when you want to watch it. And no company has done more in terms of integrating the four screens of Blodget's household (see here for what happened when he discovered AirPlay). |
最新文章