移動互聯網:蘋果iOS市場份額繼續擴大
????過去一年,智能手機市場的贏家顯然是谷歌安卓系統。根據調研機構高德納(Gartner)的報告,2012年第一季度,安卓在全球市場份額為56%,兩倍領先于iPhone,后者份額僅為23%。 ????不過蘋果(Apple)iPad仍主導著平板電腦市場,而且,相比于安卓用戶,iOS用戶使用移動設備瀏覽互聯網的頻率要高得多。 ????調研網站NetMobileShare上周五發布了一份數據,具體見上圖。數據衡量了過去一年NetMobileShare客戶的網頁點擊量(每月約1.6億用戶),結果顯示iOS設備(iPhone和iPad)的互聯網訪問份額從2011年6月的52.4%上升至2012年5月的62%,漲幅接近20%。 ????與此同時,安卓的份額從14.3%上升至19.7%,漲幅接近38%,比iOS還要高出一大截。不過考慮到安卓的瘋狂銷量,這一數據或許有些令人失望。 ????譯者:項航 |
????Google's (GOOG) Android was the clear winner in mobile phone sales over the past 12 months. According to Gartner, Android's worldwide market share in the first quarter of 2012 was 56%, double the iPhone's 23%. ????But Apple's (AAPL) iPad dominates tablet sales, and iOS users in general are far more likely than Android owners to use their mobile devices as portals to the Internet ????The evidence? The chart at right, generated from data posted Friday by NetMobileShare. Measuring hits on their clients' Web pages over the past 12 months (representing about 160 million visitors per month), it shows the share from iOS devices -- both iPhones and iPads -- rising nearly 20%, to 62.% in May 2012 from 52.4% in June 2011. ????In the same period, Android's share rose to 19.7% from 14.3%. That's larger percentage gain -- nearly 38% -- but considerably less than you might expect given the growth in Android sales. |
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