????這輛豪華微面的照片最初被張貼到舊金山東部灣區克萊頓和康科德地區的地方新聞站點Claycord.com上。這輛微面看起來有點像拍攝谷歌(Google)街景的那種車子,只不過略大一些。斷言它是一輛無人駕駛汽車的人名叫羅布?恩德勒,他是一位經常上電視的評論員,他的工作就是專門做一些對蘋果的不靠譜預測。 ????CBS電視臺在當地的分臺KPIX TV電視臺隨后稱,這輛微面是被租給蘋果公司的。但這也是一個無法查證的事實,因為機動車管理部門是不會發布此類信息的,在沒有合法理由的情況下,也不會透露給私人調查者。(我知道,因為我嘗試過。) ????就在此時,《商業內幕》(Business Insider)雜志也開始炒作此事。 ????? 有一輛神秘的蘋果面包車圍著舊金山轉悠。 ????? 這輛神秘的蘋果面包車頂部的攝像頭可以用于無人駕駛汽車。 ????? 蘋果員工:我們正在研制一種“能和特斯拉一比高下的產品”。 ????? 謠言:蘋果已經從特斯拉挖來了一票人馬,并且正在研制汽車。 ????亨利?布羅吉特的《商業內幕》在一系列謠傳的基礎上拼湊出一篇報道后,“三人成虎”的效應開始放大,記者朋友們一定要謹慎轉發。令我驚訝的是知名撰稿人約翰?格魯伯居然也提到了此事。 ????我的觀點:純屬謠傳。(財富中文網) ????譯者:樸成奎 |
????The photo — of a tricked-out minivan — was posted by Claycord.com, a local news site for the East Bay San Francisco suburbs of Clayton and Concord. The thing looked to me like one of Google’s street-mapping cars, only bigger. ????The assertion — that it’s a self-driving car — was made by Rob Enderle, a TV-friendly pundit who has made a career of being wrong about Apple. ????The uncheckable fact — that the van was rented out to Apple — came from KPIX TV, the local CBS affiliate. It’s uncheckable because motor vehicle departments don’t release that kind of information, even to a private investigator, without a legitimate reason. (I know, I’ve tried.) ????From there, Business Insider ran with it. ????? There’s a mysterious Apple van driving around San Francisco ????? It turns out those cameras on top of the mystery Apple van COULD be used for a self driving car ????? Apple employee: We’re working on something that will ‘give Tesla a run for its money’ ????? RUMOR: Apple has poached a bunch of people from Tesla, and it IS making a car ????When Henry Blodget’s news organization labels as “rumor” a story built on a tissue of rumors they themselves have been spinning, journalists should tread carefully. I’m surprised John Gruber touched it. ????My take: Don’t hold your breath. |
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