Nextdoor有望成下一個(gè)Facebook
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????托利亞稱，公司原以為用戶群年齡會(huì)偏大，因?yàn)榧依镉羞m齡學(xué)童的業(yè)主可能對(duì)本地的事情最感興趣，但事實(shí)上它的用戶群年齡跨度很廣。“人口結(jié)構(gòu)在一定程度上影響著內(nèi)容類型和使用情況，但沒有哪個(gè)人群被排除在外。美國(guó)佛羅里達(dá)州某些社區(qū)的居民大多是老年人，所以當(dāng)?shù)赜脩袅牡米疃嗟氖轻t(yī)療保健等問題。而美國(guó)舊金山Marina區(qū)的用戶談得最多的則是聚會(huì)和約會(huì)。即使有些人沒打算在某個(gè)社區(qū)住一輩子，但他們住在該社區(qū)期間，仍然會(huì)當(dāng)?shù)氐氖虑楦信d趣……我們“被刪除”的帳號(hào)通常是用戶搬到了新的社區(qū)，然后注冊(cè)加入了當(dāng)?shù)氐纳鐓^(qū)群組。”
????Nextdoor目前尚未盈利，而是專注于在初期擴(kuò)大規(guī)模 (當(dāng)年Twitter也是這么做的，F(xiàn)acebook在一定程度上也是這么做的)。不過這家公司預(yù)計(jì)有諸多商機(jī)，包括本地廣告以及住宅安保公司的全國(guó)性推廣活動(dòng)。此外，它還計(jì)劃將進(jìn)軍國(guó)際市場(chǎng)，而加拿大將成為首個(gè)海外市場(chǎng)。（財(cái)富中文網(wǎng)） ????譯者：項(xiàng)航??? |
????Tolia says that the company originally had assumed that the user base would skew older, given that homeowners with school-age children may be most interested in local events, but he says that the demographics have been far more diverse. "The content type and use cases are partially driven by demographics, but no demograpghic is excluded. Certain neighborhoods in Florida are dominated by senior citizens, so the conversation is about things like healthcare. In San Francisco's Marina District, it's more about parties and dating. Even if someone doesn't plan to live in a neighborhood for their entire lives, that doesn't mean they aren't interested while they live there... And most of our 'deleted' accounts are actually just people who have moved to a new neighborhood and signed up for that network." ????Nextdoor is not yet generating revenue, instead choosing to focus on scale in its early days (as did Twitter and, to a lesser extent, Facebook). But it expects there to be plenty of opportunities, including local advertising and national pushes from such merchants as home security companies. It also expects to expand internationally, with Canada to be its first non-U.S. market. |
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