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專欄 - 向Anne提問

求職路上如何跨越“沒有行業經驗”的障礙?

Anne Fisher 2013年10月23日

Anne Fisher為《財富》雜志《向Anne提問》的專欄作者,這個職場專欄始于1996年,幫助讀者適應經濟的興衰起落、行業轉換,以及工作中面臨的各種困惑。
面對海量的簡歷,用人單位往往會首先排除那些從其它行業轉行而來的跳槽馬。因此,“沒有相關行業經驗”已經成為大多數考慮轉行的人面前最大的“攔路虎”。不過,采用三個步驟就可以有效地越過這個障礙。

親愛的安妮:一位朋友把您的一篇專欄文章發給我看,文中提到越來越多的管理人員開始找新工作,這讓我很感興趣,因為我即將搬到橫跨半個國家以外的地方。我的妻子已經待業兩年半,如今在另外一個城市找到了一份很好的工作。所以,我們已經賣掉了房子,準備搬家。

????只是我還有一個問題:我們的目的地是一個產業單一的城鎮,不幸的是,那并不是我擅長的行業。我曾嘗試與當地的大雇主接觸,他們給我留下的印象是,如果沒有行業經驗,要找到工作可能很困難,盡管我在自己的領域(金融與合規)擁有較高的聲譽。我知道有人成功從一個行業跳到了另外一個行業,但他們是如何做到的?您有什么建議嗎?——T.S.

親愛的T.S.:不知道你妻子的新雇主是否會給所謂“隨遷配偶”提供求職協助?據搬家公司Atlas Van Lines最近的一項調查發現,一半以上(56%)的大公司會提供隨遷配偶求職協助,所以如果你還不確定,不妨問一下。

????不論是否能夠獲得類似的幫助,你正面臨同一個非常棘手的障礙,這一點毋庸置疑。高管求職網站TheLadders的常駐求職專家阿曼達?奧古斯丁說:“通常情況下,人們可以選擇搬到哪里,所以他們會盡量進行戰略思考,選擇一個存在大量機會的地方。”于是,TheLadders的數據分析師制作了一幅地圖,其中顯示出了美國管理職位競爭最激烈和最不激烈的地方。

????雖然你已經無法改變決定,但缺乏從業經驗并不是難以克服的障礙。只不過相比繼續從事之前的行業,你需要付出更多的努力。奧古斯丁建議采取“三步走”的策略:

????1. 充分利用自己的人脈。誠然,每一位求職者都會這么做,但你需要撒出盡可能多的網。奧古斯丁說:“聯系你在LinkedIn上面認識的所有人,或者大學兄弟會或校友會里的朋友,或者之前的供應商、客戶和同事。”別忘了自己的親戚、鄰居或你在新城市遇到的其他任何人。“就算他們并不在你打算求職的行業內工作,可誰知道他們還會認識什么樣的人呢?”

????與此同時,你可以與妻子的朋友和職場上的熟人溝通。奧古斯丁說:“目標是找到你可以進行信息性面試的人,而不是請求一份工作。要通過他們盡可能了解你的目標行業,以及你的能力會否有用武之地等。”如果你能用自己的才能打動其中的一兩位,或許就能為你打開進入這個行業的大門。“我們的調查顯示,如果有業內知情人士愿意當你的推薦人,那么沒有從業經驗被聘用的可能性要提高十倍以上。”

????2. 調查研究。奧古斯丁表示:“通常情況下,你可以根據一家公司當前的現狀來宣傳自己的成就。比如,如果潛在雇主正在進行大規模重組,而你恰好有這方面的經驗,你便可以在求職信和簡歷里強調自己在類似重組工作中的作用。重點是找出自己以往成功經歷與雇主當前的需求之間的共同點。”

????很明顯,要明確雇主的需求必須進行大量細致的研究——比如在線研究、行業刊物、公司網站,以及年報等公開資料等。奧古斯丁建議:“針對目標公司和行業內重要的關鍵字,設置谷歌(Google)提醒。在求職信和后續的面試當中,如果你能提出建設性的意見,而且對于行業當前趨勢與公司的業務能夠提出明智的問題,必然會給雇主留下深刻的印象。”???

Dear Annie: A friend sent me your article about how more managers are moving to find jobs, which interested me because I'm about to move halfway across the country. My wife, who was unemployed for two-and-a-half years, got a fantastic job offer in a different city, so, now that we've finally sold our house, we're going.

????Just one problem: Our destination is pretty much a one-industry town and, unfortunately, it's not my industry. I've put out some feelers with big employers there and I am getting the impression that lack of industry-specific experience is going to make it tough to get hired, even though I'm highly regarded in my field, which is finance and compliance. I know people do manage to move from one industry to another, but how do they do it? Any suggestions? -- Trailing Spouse

Dear T.S.: Just wondering, does your wife's new employer offer job-search assistance to so-called trailing spouses? A 2012 Atlas Van Lines survey found that more than half (56%) of big companies do, so it's certainly worth asking if you haven't already.

????Whether or not such help is available, there's no question you're facing a tricky hurdle here. "Ordinarily, people have a choice about where to move, so they try to be strategic about it and pick a place where there are likely to be lots of opportunities," says Amanda Augustine, resident job search expert at TheLadders. To help with that, data analysts at TheLadders have come up with a new map that shows where in the U.S. the competition for management jobs is most, and least, intense.

????Although the choice has already been made for you, your lack of industry experience isn't insurmountable. Finding a job is just going to take a lot more focused effort than it would if you weren't making the switch. Augustine recommends a three-step approach:

????1. Tap your network. Of course, every job seeker has to do this, but you need to cast the widest possible net. "Reach out to anyone you know on LinkedIn, or from your college fraternity or alumni association, or former vendors, clients, and colleagues," Augustine says. Don't discount relatives, neighbors, or anyone else you meet in your new city: "Even if they don't work in the industry you're trying to get into, you never know who they know."

????While you're at it, you might speak with some of your wife's friends and professional acquaintances, too. "The goal is to find people with whom you can do informational interviews -- not asking for a job, but finding out as much as you can about what's happening in your target industry and where your skills might fit," says Augustine. If you can wow one or two of these folks with your talents, it may get you in the door: "Our research has shown that you're 10 times more likely to be hired without industry experience if you have a referral from someone on the inside who will be in your corner."

????2. Research, research, research. "Often, you can sell your achievements based on what a given company is going through at the moment," says Augustine. "For instance, if a potential employer is doing a major restructuring, and you have experience with making that work, say so in your cover letter and, on your resume, emphasize your role in a similar restructuring. The point is to find common ground between your past successes and what an employer needs right now."

????Obviously, figuring that out will take lots of detailed study -- online, in the trade press, on each company's website, and in public documents like annual reports. "Set up Google alerts for the company and for keywords that are important in the industry," Augustine suggests. "In your cover letter, and later in an interview, it makes a great impression if you can offer insightful comments and ask smart questions about current industry trends and things the company is doing."?

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