7-11試水風投業務不為賺錢
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????連鎖便利店7-11開始試水風投業務，計劃對零售和食品領域的新創企業進行小額投資。 ????該項目名為“7-項目”，由長期負責7-11商業拓展的高管拉賈?多達拉領銜。 ????多達拉解釋說：“我們的商業拓展包括了解新產品、新的零售模式以及有助于提升零售流量和收入的新技術。而很多創新往往源自新創企業?！?/p> ????“7-項目”于今夏早些時候正式推出，迄今已進行了兩筆投資。
第一筆投資的對象是一家沒有透露名稱的咖啡公司，旨在助力7-11鞏固新鮮食品和飲料業務。 ????第二筆投資的對象是位于芝加哥的客戶忠誠度和營銷平臺——Belly公司，后者日前宣布新融得1,210萬美元風投資金。除了7-11外，Belly本輪的投資者還包括恩頤投資（New Enterprise Associates）、安德森?霍洛維茨（Andreessen Horowitz）、DAG Ventures、Lightbank以及思科公司（Cisco Systems）。 ????多達拉說：“Belly提供數字忠誠度網絡，我們想要了解的并不是針對零售行業的忠誠度計劃，而是這個網絡如何運作。” ????“7-項目”目前尚未確定每年的總投資額為多少，也沒有確定每年進行多少筆投資。對于投資回報似乎也沒有太大的預期。正如多達拉所言：“這些交易能賺錢是最好了，但這不是我們的首要目標?！保ㄘ敻恢形木W） ????譯者：項航? |
????Convenience store chain 7-Eleven is dipping its toe into the venture capital business, with plans to invest small amounts of money into startups within the retail and food spaces. ????It's called 7-Ventures, and is led by longtime 7-Eleven business development executive Raja Doddala. ????"Part of business development is to learn about new products, new retail models and new technologies that help improve retail traffic and engagement," Doddala explains. "And a lot of that innovation is coming from startups." ????The group formally launched earlier this summer, and so far has made two investments. ????The first was in an undisclosed coffee company, as part of 7-Eleven's efforts to improve its fresh food and beverage business. ????The second is in Belly, a Chicago-based customer loyalty and marketing platform that today is announcing $12.1 million in new VC funding. In addition to 7-Ventures, investors in the Belly round include New Enterprise Associates, Andreessen Horowitz, DAG Ventures, Lightbank and Cisco Systems (CSCO). ????"Belly offers digital loyalty networks, and we want to learn how networks work as opposed to retailer-specific loyalty plans," says Doddala. ????7-Ventures does not yet have formal parameters around how much money it can invest per year, or on a target number of deals. There also do not seem to be major return expectations. Or as Doddala puts it: "Making money from these deals would be nice, but it's not our primary goal."? |
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