北京黃牛攻陷蘋果天才吧
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????王斌（音譯）的iPhone 4S手機出現(xiàn)小故障，于是他想在最近的蘋果商店天才吧預(yù)約維修。 ????但他不走運。 ????身為《北京晨報》（Beijing Morning News）記者的王先生很快就發(fā)現(xiàn)，北京三家蘋果商店的預(yù)約提前四周就已經(jīng)被約滿。 ????這些預(yù)約號都被黃牛搶購一空，然后被以每個號1.6到6.5美元的價格在網(wǎng)上出售。 ????周一王先生就此發(fā)表了一篇文章。他只有兩種選擇：要么掏錢從黃牛手里買號，要么排隊四個小時，把希望寄托在可能取消預(yù)約的人身上。 ????這不由讓人想起經(jīng)濟學(xué)家們所說的“公地悲劇”。所謂“公地悲劇”是指個體出于自身利益，透過自主行為過度利用共享資源——如物產(chǎn)豐富的魚塘或牧場等，導(dǎo)致其迅速枯竭。發(fā)生在蘋果維修店的這種行為便是“公地悲劇”在21世紀的一個新例子。 ????這已經(jīng)不是中國黃牛給蘋果公司（Apple）帶來的第一個難題。2012年1月，iPhone 4S在北京的上市突然叫停，原因就是公司設(shè)置的路障已經(jīng)無法承受從鄉(xiāng)村涌來的一群群黃牛。 ????據(jù)報道，蘋果公司CEO蒂姆?庫克將于本周訪問中國，以平息一系列問題。但眼下這個問題應(yīng)該不在他的考慮范圍之內(nèi)。（財富中文網(wǎng)） ????感謝手機行業(yè)網(wǎng)站Electronista為本文提供信息。????譯者：劉進龍/汪皓
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????When Wang Bin's iPhone 4S developed a glitch, he went online to book a slot at the nearest Apple Store Genius Bar. ????No luck. ????Mr. Wang, a correspondent for the Beijing Morning News, soon discovered that every appointment at all three Beijing Apple Stores had been booked four weeks in advance. ????They'd been snapped up by scalpers and were being resold online for anywhere from $1.60 to $6.50 apiece. ????Wang, who published an account of his troubles on Monday, had a choice: He could either pay the scalpers' prices or stand in line for up to four hours hoping for a cancellation. ????Think of it as a 21st century illustration of what economists call the "tragedy of the commons," whereby a shared resource -- a rich fishing bank, a field for grazing cattle -- is quickly depleted by individuals acting independently and in their own self interest. ????This is not the first time Chinese scalpers have caused headaches for Apple (AAPL). The launch of the iPhone 4S in Beijing was abruptly halted in January 2012 when the company's barricades were overwhelmed by gangs of "yellow bull" scalpers bused in from the countryside. ????Apple CEO Tim Cook is reportedly visiting China this week to smooth over a variety of issues. This one, however, is probably below his radar screen. ????Thanks to Electronista for spotting the story. |
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