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專欄 - 蘋果2_0

傳蘋果今年將推大屏低價iPhone

JP Mangalindan 2013年01月25日

蘋果(Apple)公司內部流傳著一個老笑話,那就是史蒂夫·喬布斯周圍是一片“現實扭曲力場”:你離他太近的話,就會相信他所說的話。蘋果的數百萬用戶中已經有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿。不過,Elmer-DeWitt認為,在報道蘋果公司時有點懷疑精神不是壞事。聽他的應該沒錯。要知道,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經營該公司。
消息稱,蘋果今年可能將推出3款新iPhone,即iPhone 5升級后的4英寸版iPhone 5S;將于6月推出、名為“數學”的低成本4.8英寸iPhone;以及將于10月底推出、帶1200萬像素攝像頭的高端新款iPhone。

????
iPhone 5S是否會出好幾種推出多種不同的顏色?

????本周又有新的關于蘋果公司(Apple)的傳聞。

????消息自《中國時報》(China Times)。各家媒體報道的細節稍有不同——可能是因為翻譯的原因——但據調研公司Jefferies Research稱,位于臺灣的《中國時報》稱,蘋果正在開發3款新iPhone:在目前的iPhone 5基礎上略有升級的4英寸版iPhone 5S;將于6月推出、名為“數學”的低成本4.8英寸iPhone;以及將于10月底推出、帶1200萬像素攝像頭的高端新款iPhone。

????Jefferies分析師彼得?米瑟克也認為將有三款不同的iPhone機型面世,但在細節方面有不同看法。低價新款4.3英寸iPhone以及多色4英寸iPhone 5S將于六、七月間面市,而新款高端機型將采用4.8英寸大屏,并于10月面市。米瑟克寫道:“我們不知道這款手機叫什么名字,但我們認為‘數學’可能是誤譯,或者只是產品代號。這些有關iPhone的報道僅僅只是近期一連串傳聞中的一個。過去幾個月,分析師們紛紛大膽亮出了自己的預測。投資銀行Piper Jaffray的吉恩?蒙斯特甚至為蘋果勾勒出了2013年的產品路線圖。他預測萬眾期待的蘋果電視機有望于今年11月上市。(明斯特認為,蘋果電視機的尺寸將在42英寸至55英寸之間,售價為1,500到2,000美元。)

????分析師米瑟克所預測的4.8英寸屏iPhone有望為蘋果智能手機產品線錦上添花。大家紛紛預測蘋果將在今年推出屏幕更大的平板手機(phablets),而調查也顯示,消費者對這類大屏幕手機的興趣正與日俱增。隨著高速4G網絡的發展,不少用戶可能會選擇iPhone“平板手機”作為聯網設備。對蘋果而言,這樣的產品顯然沒什么風險。(財富中文網)

????譯者:項航

??? This one comes courtesy of the China Times.Different outlets are reporting somewhat different details -- likely due to translation -- but according to Jefferies Research, the Taiwan-based outlet claims three new iPhone models are in the works: a modest upgrade to the latest model in the form of a 4-inch iPhone 5S and a lower-cost 4.8-inch iPhone awkwardly dubbed "Math" in June, followed months later by a new high-end model with 12-megapixel camera due out the end of October.

????Peter Misek, an analyst with Jefferies, agrees that three distinct iPhone models are coming down the pike, but disagrees somewhat on the details. A cheap, new 4.3-inch iPhone and multi-color 4-inch iPhone 5S should hit some time in June or July, while the new high-end model should sport the larger 4.8-inch display and hit in October. "We do not know what this phone will be called and think 'Math' might be a mistranslation or a code name," writes Misek.

????These iPhone reports are just the latest in a string of rumors and speculation. Over the last few months, analysts have weighed in. Gene Munster from Piper Jaffray even went so far as to sketch out a product roadmap for 2013 with perhaps Apple's next highly-awaited product, a television set, due out this November. (To briefly recap, such a device could measure between 42- and 55-inches and cost between $1,500 and $2,000.)

????A 4.8-inch iPhone as Misek reports could be a welcome addition to Apple's smartphone line. Between predictions that larger-screened "" will be big this year, and surveys showingincreased customer demand for larger and larger screens, some might consider such an iPhone "phablet" to be the ideal on-the-go device for consuming data over their speedy 4G connections and a safe bet on Apple's part.

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