????上周，關于蘋果公司（Apple）的新聞都是《華爾街日報》（The Wall Street Journal）和彭博社（Bloomberg）關于它正在研發新款低價iPhone手機的報道。（當然，我們也希望蘋果能這么做。）但現在，蘋果全球市場營銷高級副總裁菲爾?席勒卻正式宣布，“廉價手機并不是公司產品未來發展的方向?！?/p>

????席勒在接受一家中文報紙、上?！缎侣勍韴蟆罚‥vening News）采訪時否定了廉價iPhone的傳聞，同時表示，這么做與公司堅定的設計理念相悖。之后，文章被Next Web網站譯為英文。他解釋道：“蘋果公司生產的每一款產品都只會考慮使用最佳的可行技術。其中包括生產線、Retina顯示屏和一體成型設計，目的都是為了推出最出色的產品。”席勒還進一步表示，雖然蘋果公司的市場份額在20%左右浮動，但公司利潤卻占到驚人的75%。

????The Next Web網站指出，席勒語焉不詳，只是表示“廉價智能手機”不會成為未來蘋果產品的發展方向。這給自己留出了解釋空間。席勒認為，一款“廉價的智能手機”應該是指低劣的次等品，蘋果肯定不會生產這樣的產品。庫比蒂諾可能仍在研發一款價格更低的新iPhone手機，正如之前推出的iPad mini一樣。只要它能夠達到蘋果的高標準，肯定能迎來問世的那一天。

????譯者：劉進龍/汪皓

????As far as Apple news goes, the last week has been rife with reports from The Wall Street Journal and Bloomberg that the company is developing a new, cheaper iPhone. (Certainly, it's something weadvocated for.) But now, Apple SVP of Worldwide Marketing Phil Schiller has gone on the record as saying that such a device "will never be the future of Apple products."

????Interviewed by Chinese newspaper Shanghai Evening News, and translatedby The Next Web, Schiller nixes the idea, stating that doing so would be contradictory to the company's uncompromising design philosophy. "Every product that Apple creates, we consider using only the best technology available," he explained. "This includes the production pipeline, the Retina display, the unibody design, to provide the best product to the market." Schiller further said that even though Apple's (AAPL) market share may hover around 20% currently, the company owns a whopping 75% of the profit.

????As The Next Web points out, Schiller doesn't drill down into specifics, just that a "cheap smartphone" will never be the future of Apple products. That still leaves room for interpretation. Schiller suggests a "cheap smartphone" by nature is an poor, inferior product -- one Apple doesn't make. A new iPhone with a somewhat lower price target, just like the iPad mini before it, could still be in development over at Cupertino and very well see the light of day so long as it adheres to Apple's high standards.