解密萬人迷 《華爾街日報》

????我冒充男人，花了一個月泡在交友網站Jdate上。我與96名女性互動，記錄下了她們在網上的行為舉止，并從他們的個人資料中搜集信息（例如她們使用的語言，她們在幾個小時后才會給我冒充的男人回復電子郵件）。為了充分了解我的競爭對手，我建立了一個詳盡的數據庫，記錄下了哪些女性個人資料受歡迎。雖然JDate不公開其算法，但在實驗期間，我發現，越受歡迎的個人資料在搜索結果中的排位越靠前，這樣誰受歡迎，誰不受歡迎自然一目了然。我很快意識到，那些受歡迎的女性似乎知道些我不知道的事情；他們顯然吸引著那些對我的個人資料不屑一顧的、聰明且有魅力的專業人士。我這么一個好勝心極強的人，絕不會讓那些90后金發妞搶走我媽心中的乘龍快婿——神經質的猶太醫生。（財富中文網）

????譯者：項航

Hacking the hyper inked heart [THE WALL STREET JOURNAL]

????Posing as these men, I spent a month using JDate. I interacted with 96 women, cataloging how they behaved and presented themselves online and scraping data from their profiles (such as the language they used or the number of hours they waited before emailing back one of my profiles). Wanting to learn everything I could about my competition, I kept a detailed database, and I recorded which female profiles were popular. While JDate doesn't publicly release its algorithms, at the time of my experiment I observed that the more popular profiles come up higher in search results, allowing one to get a quick-and-dirty ranking of who's hot (or not). I quickly realized that the popular women seemed to know something I didn't; they were clearly attracting the sort of smart, attractive professionals who had been ignoring my profile. Being hypercompetitive, I wasn't about to let some bubblegum-popping blonde steal the neurotic Jewish doctor of my mother's dreams.