蘋果、亞馬遜、安卓應用商店賺錢能力比較
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????從1月中旬到2月末共計45天的時間里，調(diào)研公司Flurry analytics的分析師們進行了一項非常有趣的調(diào)查。 ????他們找出了一系列在iOS、Android和亞馬遜（Amazon）這三大應用程序商店中售價相同、且最受歡迎的應用程序。這三大應用程序商店的收益主要來自程序內(nèi)購買。隨后，分析師們比較了三大平臺給應用程序開發(fā)者帶來的收益。具體數(shù)據(jù)請參見上圖。 ????如果將蘋果應用程序商店產(chǎn)生的收益定為100%，那么亞馬遜應用程序商店的每位活躍用戶給開發(fā)者帶來了89%的收益，而谷歌Android應用程序商店的這一數(shù)字僅為23%。 ????皮特?法拉格在Flurry blog博客上寫道：“亞馬遜在Kindle Fire上改造了Android系統(tǒng)，使其能將用戶吸引到自己的交易平臺上。亞馬遜展現(xiàn)了自己的商業(yè)能力，與谷歌應用程序商店給開發(fā)者帶來的收益來比，亞馬遜的收益是其三倍以上。” ????法拉格淡淡地補充道：“隨著市場逐漸成熟，人們的經(jīng)濟行為將趨于合理。基于營收潛力考慮，我們預計越來越多的開發(fā)者會涌向亞馬遜。我們還認為，部分廠商將效仿亞馬遜，定制自己的Android系統(tǒng)，例如目前領(lǐng)先的Android OEM廠商三星（Samsung）就可能如此。” ????譯者：項航 |
????For 45 days, from mid-January to the end of February, the folks at Flurry analytics ran an interesting experiment. ????They found a basket of top-rated apps that are available for the same price on three major app stores -- iOS, Android and Amazon -- whose revenue was generated primarily by in-app purchases. Then they compared the revenue generated by those apps for the developers who created them. The results are shown in the chart at right. ????Setting the revenue generated on the Apple (AAPL) App Store at 100%, it found that Amazon's (AMZN) apps generated 89% per active user and Google's (GOOG) Android apps 23% relative to iOS. ????"Amazon, who forked Android in order to put consumers into their own shopping experience on Kindle Fire, is showing its commerce strength, already delivering more than three times the revenue in its app store compared to what Google generates for developers," writes Peter Farago on the Flurry blog. ????"As markets mature, rational economic behavior emerges," he adds dryly. "Based on revenue potential, we expect to see increasing numbers of developers support Amazon. We also believe that companies such as Samsung, the leading Android-supporting OEM, could also consider emulating Amazon's move to fork Android. " |
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