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專欄 - 蘋果2_0

天雷滾滾:谷歌希望從每部iPhone抽成2.25%

Philip Elmer-DeWitt 2012年02月14日

蘋果(Apple)公司內(nèi)部流傳著一個(gè)老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實(shí)扭曲力場(chǎng)”:你離他太近的話,就會(huì)相信他所說(shuō)的話。蘋果的數(shù)百萬(wàn)用戶中已經(jīng)有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿。不過(guò),Elmer-DeWitt認(rèn)為,在報(bào)道蘋果公司時(shí)有點(diǎn)懷疑精神不是壞事。聽(tīng)他的應(yīng)該沒(méi)錯(cuò)。要知道,他自從1982年就開(kāi)始報(bào)道蘋果、觀察史蒂夫·喬布斯經(jīng)營(yíng)該公司。
谷歌在致行業(yè)標(biāo)準(zhǔn)協(xié)會(huì)的信函中稱,它準(zhǔn)備在收購(gòu)摩托羅拉及其1.7萬(wàn)個(gè)專利后,延續(xù)摩托羅拉的做法,從每部iPhone的銷售額中,“每部手機(jī)最多收取2.25%的版稅”。

3. 因此,本信旨在向貴學(xué)會(huì)及任何可能的許可證持有者保證,在收購(gòu)摩托羅拉之后,谷歌會(huì)遵照美國(guó)電氣與電子工程師學(xué)會(huì)的要求,并與摩托羅拉的長(zhǎng)期實(shí)踐保持一致,兌現(xiàn)摩托羅拉現(xiàn)有的各項(xiàng)承諾,按照公平且非歧視條款,銷售我們收購(gòu)的摩托羅拉基礎(chǔ)專利權(quán)。本函不可撤回。谷歌認(rèn)為,按照電氣與電子工程師學(xué)會(huì)的規(guī)定,從即日起,摩托羅拉在發(fā)放基礎(chǔ)專利權(quán)許可證時(shí),將按照相關(guān)終端產(chǎn)品凈售價(jià),每個(gè)產(chǎn)品最多收取2.25%的版稅;收取版稅時(shí),如有任何交叉許可,亦會(huì)參考其價(jià)值誤差以及許可證持有者的其他考慮。

圖中內(nèi)容源自谷歌致美國(guó)電氣與電子工程師學(xué)會(huì)的一封信信函。資料來(lái)源:專利事務(wù)博客“自由與開(kāi)源軟件專利”。

????針對(duì)谷歌致信美國(guó)電氣與電子工程師學(xué)會(huì)(IEEE)一事,科技新聞網(wǎng)站Techmeme的報(bào)道繞了一個(gè)大圈子。IEEE是一家非盈利組織,負(fù)責(zé)為各種電子、電氣技術(shù)制定標(biāo)準(zhǔn),其對(duì)象從交直流電轉(zhuǎn)換器到Wi-Fi網(wǎng)絡(luò)無(wú)所不包。

????凡IEEE成員在提交專利技術(shù)、以期被IEEE確立為行業(yè)標(biāo)準(zhǔn)時(shí),均需承諾遵守蘋果(Apple)和微軟(Microsoft)倡導(dǎo)的“公平、合理、非歧視”(FRAND)許可條款。Techmeme起初的報(bào)道曾經(jīng)對(duì)谷歌響應(yīng)蘋果和微軟的號(hào)召表示贊許。

????直到專利事務(wù)博客網(wǎng)站“自由與開(kāi)源軟件專利”(FOSS Patents)的弗羅里恩?穆勒看到該信的原文,并且留意到了表達(dá)真實(shí)意圖的第三段,相關(guān)報(bào)道才開(kāi)始轉(zhuǎn)換了基調(diào)。谷歌在第三段中借“不可撤回”一詞表示,它準(zhǔn)備在收購(gòu)摩托羅拉(Motorola)及其1.7萬(wàn)個(gè)專利后,延續(xù)摩托羅拉的做法,從每部iPhone的銷售額中,“每部手機(jī)最多收取2.25%的版稅”。

????一直以來(lái),蘋果在歐洲各法庭曾多次抗議,指責(zé)摩托羅拉的要求不公平、不合理、而且充滿歧視。

????穆勒贊同這種看法。他寫道:“從產(chǎn)品總銷售額中提取2.25%的版稅不僅完全與‘公平、合理、非歧視’的理念背道而馳,而且也違反了行業(yè)實(shí)踐。”

????在外人看來(lái),也許2.25%的版稅看似并不多,但我們不妨看看如下統(tǒng)計(jì)數(shù)字:歐洲電信標(biāo)準(zhǔn)協(xié)會(huì)(European Telecommunications Standards Institute)旗下的在線數(shù)據(jù)庫(kù)共列入了4,956條技術(shù)標(biāo)準(zhǔn),總計(jì)涵蓋了由175家公司提交的117,964條專利。如果每當(dāng)有競(jìng)爭(zhēng)對(duì)手試圖開(kāi)發(fā)一款兼容設(shè)備時(shí),這些公司都要求對(duì)方支付2.25%的版稅,那整個(gè)電信行業(yè)勢(shì)必將陷入癱瘓狀態(tài)。

????如今,我們只能想象一下已故的史蒂夫?喬布斯對(duì)谷歌的這一最新策略會(huì)作何感想。他在世時(shí)認(rèn)為,谷歌為開(kāi)發(fā)安卓系統(tǒng)(Android)而從蘋果“剽竊”(喬的原話)的專有技術(shù)屬于原創(chuàng)性作品,而且蘋果也并未要求將此技術(shù)樹(shù)為行業(yè)標(biāo)準(zhǔn)。現(xiàn)在,谷歌把蘋果使用所謂的基礎(chǔ)專利開(kāi)發(fā)iPhone與當(dāng)初谷歌使用蘋果的專利技術(shù)開(kāi)發(fā)安卓相提并論,并欲借此收費(fèi),這種行徑實(shí)乃對(duì)厚顏無(wú)恥一詞的最新演繹。因?yàn)檫@些專利中至少有一項(xiàng)可以回溯到尋呼機(jī)時(shí)代,而且彼時(shí)摩托羅拉曾莊嚴(yán)承諾,要與所有行業(yè)同仁公平分享這些專利。

????It took a Techmeme news cycle for the import of Google's (GOOG) letter to the IEEE -- the nonprofit organization that sets technical standards for everything from AC/DC converters to Wi-Fi networks -- to sink in.

????Early reports praised the company for joining Apple (AAPL) and Microsoft (MSFT) in their calls for adherence to the "fair, reasonable and non-discriminatory" licensing terms that IEEE members promise to honor when they submit their patented technology for consideration as an industry standard.

????It wasn't until FOSS Patents' Florian Mueller got his hands on the text and spotted the telling third paragraph that the tone of the news coverage changed. The paragraph states, in language it describes as "irrevocable," that when Google is through buying Motorola (MOT) and its 17,000 patents, it is prepared to ask for the same "maximum per-unit royalty of 2.25%" that Motorola is demanding of Apple for every iPhone sale

????Apple has complained in European courts that Motorola's demand is unfair, unreasonable and totally discriminatory.

????Mueller agrees. "2.25% of the selling price of the product as a whole," he wrote, "is absolutely out of step with the concept of FRAND and with industry practice."

????To outsiders, 2.25% may not seem like a lot, but consider this: The online database maintained by the European Telecommunications Standards Institute lists 4,956 standards covering 117,964 patents filed by 175 companies. If each of them demanded 2.25% every time a competitor tried to build a compatible device, the industry would grind to a halt.

????One can only imagine what Steve Jobs would say to Google's latest gambit. The proprietary technology he felt Google had "stolen" (his word) from Apple to build Android was original work, and not something Apple had asked to be made an industry standard. To try to create an equivalence with so-called essential patents -- at least one of which dates back to the age of the pager -- that Motorola promised at the time to share fairly with all comers may be the modern definition of chutzpah.

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