社交網絡文化拯救乏味名片
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????為了讓自己的個人品牌更為引人矚目，設計一個新穎的頭銜是目前最流行的方式。它摒棄了傳統的工作頭銜，采取更形象，或者至少是吸引眼球的方法來對某種工作的特點進行歸納。 ????商務名片制作商Moo.com的營銷主管保羅?劉易斯稱：“我們的研究表明，人們在交換聯系方式時希望能夠更勝人一籌。網頁設計師或者數字顧問這種頭銜已經不再吸引人了，網絡巫師或者數字發電機可能更奏效。我們還看到采用‘大師’、‘怪才’和‘指揮官’這類字眼的人數有了驚人增長?！?/p> ????你是廣告文案？這頭銜太乏味了。你可以把自己叫做“文字牧人”或者“文案陸戰隊員”。 ????劉易斯將這一趨勢歸結為社交媒體的影響。他說，人們希望用社交媒體的方式對自己的專業形象進行推廣，從而“使個人的職業形象帶上了類似社交媒體自我簡介的色彩。” ????Moo.com最近發現的新穎頭銜包括： ????? 銷售忍者 ????? 新媒體大師 ????? Linux怪才 ????? 文字牧人 ????? 社交媒體拓荒者 ????? 公司魔法師 ????? 社交大師 ????? 溝通大使 ????? 文案陸戰隊員 ????? 運輸指揮官 ????? 網頁巫師 ????? 營銷搖滾明星 ????? 難題馴服師 ????? 數字發電機 ????? 設計圣手 ????? 堵漏勇士 ????? 電影魔術師 ????? 幸福倡導者 ????商務名片歸根結底是一種營銷手段，所以在這里，不需要假惺惺的謙虛。但是，這也引發了一個問題。如果你像紐約的一位公關主管那樣把自己的頭銜寫成“首席興奮官”，那么，那些不怎么興奮的日子（每個人都會有），你該怎么辦？另外，“幸福倡導者”還能有權利情緒低落嗎？ ????譯者：李玫曉/汪皓 |
????It's the latest tactic in the quest to create a compelling personal brand: Abandoning traditional job titles in favor of more descriptive -- or at least eye-catching -- ways to sum up a job. ????"Our research shows that people are trying to stand out more when sharing contact information," says Paul Lewis, head of marketing at business card printer Moo.com. "Titles like Web Designer or Digital Advisor are no longer enough to grab attention, so Web Kahuna or Digital Dynamo may work better. We're also seeing a dramatic rise in gurus, geeks, and captains." ????You're a copywriter? Ho-hum. You could dub yourself Word Herder or Copy Cruncher instead. ????Lewis traces the trend to the influence of social media. People are looking to "socialize" their professional personae, he says, "adding personal flair commonly associated with social media profiles." ????A sampling of unusual titles Moo.com has seen lately: ????? Sales Ninja ????? New Media Guru ????? Linux Geek ????? Word Herder ????? Social Media Trailblazer ????? Corporate Magician ????? Master Handshaker ????? Communications Ambassador ????? Copy Cruncher ????? Transportation Captain ????? Web Kahuna ????? Marketing Rockstar ????? Problem Wrangler ????? Digital Dynamo ????? Designer Extraordinaire ????? Plumber Hero ????? Movie Magic Maker ????? Happiness Advocate ????No false modesty here, which is fine: A business card is a marketing tool, after all. But it does raise a question. If you give yourself a title like Chief Excitement Officer, as one New York City public relations executive did, what happens on those days (everybody has them) when you're just not feeling it? Can a Happiness Advocate ever sing the blues? |
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