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????蘋果公司（Apple）6月份超越諾基亞（Nokia），成為全球智能手機霸主；如今，短短3個月過去，到了9月份，這一位置已經被三星（Samsung）取代，看來蘋果的霸主地位真可說是秋后的螞蚱——長不了。 ????策略分析公司（Strategy Analytics）周五報告稱，上季度，三星公司智能手機的出貨量或銷量（兩項統計數字存在差異）為2,780萬部，輕松超過勁敵蘋果公司。該季度，蘋果iPhone的銷量為1,707萬部。分析人士預測，即便蘋果公司在假期季度售出2,500萬至3,000萬部iPhone手機，依然難以撼動三星在銷量上的領先地位。 ????不過蘋果可不是“秋后的螞蚱”，它未來的路還很長遠。iPhone手機供不應求，保持著驚人的銷售速度，而且每部手機所帶來的利潤甚至超過所有競爭對手的總和（點擊查看。） ????例如，三星公布的上季度智能手機利潤為22億美元，約占公司總利潤的60%。 ????雖然iPhone手機的同期銷量低于預期，但其帶來的收益卻接近110億美元（約占蘋果公司總收益的39%）。保守估計，每部售出iPhone手機的利潤率為60%，這意味著僅iPhone手機單品銷售利潤便可高達65億美元，這一數據讓三星這個新晉“行業老大”也望塵莫及。 ????譯者：阿龍/汪皓 |
????Apple's (AAPL) reign as the world's No. 1 maker of smartphones, it turns out, was like the life of a grasshopper: It overtook Nokia (NOK) in June and was overtaken by Samsung in September. ????Strategy Analytics reported Friday that Samsung either shipped or sold (accounts differ) 27.8 million smartphones last quarter, easily outpacing the 17.07 million iPhones that Apple sold in the same period. Even if Apple sells 25 to 30 million iPhones in the holiday quarter, as various analysts predict, Samsung is likely to retain its lead. ????But unlike the grasshopper, Apple is in it for the long run. It's selling iPhones as fast as it can make them and socking away more profit than all of its competitors combined (see here). ????Samsung, for example, reported profits of $2.2 billion from smartphone sales last quarter, 60% of the electronic giant's total. ????iPhone sales last quarter, while less than expected, generated revenues of nearly $11 billion (39% of Apple's total). Assuming, conservatively, 60% profit margins on each iPhone sold, that's an estimated profit of $6.5 billion, leaving No. 1 Samsung in the dust. |
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