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這臺(tái)賣到脫銷的機(jī)器,靈感來(lái)源于一場(chǎng)葬禮

Daniel Bentley
2020-10-20

公司的首席執(zhí)行官在一次葬禮上產(chǎn)生了設(shè)計(jì)這款產(chǎn)品的靈感。

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圖片來(lái)源:BLACKMAGIC DESIGN

如果說(shuō)有人沒有為新冠疫情期間做禮拜做好準(zhǔn)備,肯定就是我在紐約州哈德遜谷加入的那座教堂。雖然現(xiàn)代福音派教堂都有廣播系統(tǒng),甚至讓大部分本地PBS電視臺(tái)都自愧不如,但我們縣這個(gè)有著250年歷史的教區(qū),最近才剛剛安上空調(diào)。

所以,在3月中旬紐約宣布封城之后,我們被迫臨時(shí)拼湊一些設(shè)備。最初,我和另外一位教區(qū)居民幫助牧師提前錄制好禮拜儀式,然后上傳到教堂的YouTube頁(yè)面,在周日早上使用。我們使用攝影師的單反數(shù)碼相機(jī)、我的iPhone手機(jī)和一部塵封已久、用來(lái)錄制播客的話筒,做成了一臺(tái)可以使用的多攝像頭裝置。

這臺(tái)裝置在前幾個(gè)月效果還不錯(cuò),但顯然對(duì)現(xiàn)場(chǎng)禮拜儀式的限制會(huì)繼續(xù)下去,因此我們不得不尋找更可持續(xù)的解決方案。原因有兩個(gè)方面:發(fā)布預(yù)先錄制的視頻,影響了教堂給民眾帶來(lái)的充滿活力的社區(qū)感,其次,我每周要花五個(gè)小時(shí)編輯視頻。

我們最初以為直播設(shè)備肯定很貴,但后來(lái)我們搜索到了Blackmagic Design公司的一款產(chǎn)品ATEM Mini,這套設(shè)備在YouTube中的教堂科技欄目中走紅(沒錯(cuò),確實(shí)有這樣一個(gè)欄目)。

Blackmagic Design公司位于澳大利亞維多利亞,其主營(yíng)廣播和影院硬件等產(chǎn)品,例如高端、高分辨率的攝像機(jī)和多路輸入廣播切換臺(tái)等,售價(jià)超過(guò)1萬(wàn)美元。但在2019年11月,該公司推出了其ATEM廣播切換臺(tái)的縮小版ATEM Mini,售價(jià)只有295美元。

Blackmagic Design公司的ATEM Mini零售價(jià)為295美元。圖片來(lái)源:Blackmagic Design

ATEM Mini支持四路HDMI輸入,可以連接攝像機(jī)、視頻游戲主機(jī)或個(gè)人電腦等設(shè)備,而且操作人員能夠通過(guò)轉(zhuǎn)場(chǎng)、畫中畫和色度鍵(綠屏)等高級(jí)功能,在不同信號(hào)源之間切換,還可以處理音頻。它真正令人驚喜的是,所有視頻信號(hào)處理都在設(shè)備上完成,所以在插入一臺(tái)計(jì)算機(jī)之后,這臺(tái)設(shè)備會(huì)顯示為USB攝像頭,能夠用于Zoom、YouTube等視頻流媒體播放平臺(tái)。

Blackmagic Design公司的北美銷售業(yè)務(wù)總監(jiān)鮑勃?卡尼利亞說(shuō):“公司的首席執(zhí)行官在一次葬禮上產(chǎn)生了設(shè)計(jì)這款產(chǎn)品的靈感。在葬禮上,人們會(huì)嘗試回放視頻,然后切換到其他畫面,他們每次都要頻繁插拔線纜。他說(shuō)人們需要的是一款可以在不同輸入信號(hào)之間切換的小盒子。這有多難呢?”

ATEM Mini系列的三款產(chǎn)品都支持四路HDMI輸入。

Blackmagic公司的開發(fā)團(tuán)隊(duì)很快意識(shí)到,這樣一款設(shè)備還能夠有其他應(yīng)用,比如Twitch游戲玩家、YouTube博主、課堂、商務(wù)演示、虛擬會(huì)議和教堂等。

他們沒有想到的是,這款產(chǎn)品在推出之后幾個(gè)月內(nèi),會(huì)變得如此火爆。“如果有人在去年9月告訴我說(shuō),我們到現(xiàn)在會(huì)賣出這么多臺(tái)產(chǎn)品,我會(huì)問(wèn):‘誰(shuí)會(huì)買它呢?’但疫情突然爆發(fā)……”

事實(shí)上,ATEM Mini在音視頻設(shè)備專營(yíng)零售商和亞馬遜(Amazon)上已經(jīng)脫銷數(shù)月。隨著公司、教堂和政客將活動(dòng)轉(zhuǎn)到線上,ATEM Mini的價(jià)格已經(jīng)被黃牛炒到了制造商建議零售價(jià)的兩倍左右。(喬?拜登的競(jìng)選團(tuán)隊(duì)使用Blackmagic Design的設(shè)備用于在家制作廣播節(jié)目。)

我們的教堂直播電臺(tái)中的ATEM Mini Pro(中間)。圖片來(lái)源:Daniel Bentley

Blackmagic Design現(xiàn)在有大量ATEM Mini的積壓訂單,公司甚至還為該系列新增了兩款產(chǎn)品:售價(jià)595美元的ATEM Mini Pro,增加了以太網(wǎng)插口和編碼器,可以直接將流媒體視頻傳送到Y(jié)ouTube或Twitch,從設(shè)備的USB-C端口將視頻錄制到硬盤,甚至還有多視圖監(jiān)視功能,讓導(dǎo)演能夠查看每個(gè)輸入信號(hào)的情況;另外一款產(chǎn)品是售價(jià)895美元的ATEM Mini Pro ISO,增加了將每個(gè)輸入信號(hào)單獨(dú)錄制成視頻文件的功能。

我很高興收到了一臺(tái)ATEM Mini Pro測(cè)評(píng)設(shè)備,而且這款產(chǎn)品也不負(fù)眾望。這臺(tái)設(shè)備的設(shè)置非常簡(jiǎn)單(只要你知道如何把一臺(tái)Apple TV插到電視上,你就知道如何設(shè)置ATEM),讓人驚喜的是,這個(gè)并不昂貴的小盒子可以實(shí)現(xiàn)非常專業(yè)的效果。我們的教堂已經(jīng)購(gòu)買了一臺(tái),并計(jì)劃在完全開放之后,繼續(xù)提供禮拜儀式的流媒體視頻。哈利路亞。(財(cái)富中文網(wǎng))

翻譯:劉進(jìn)龍

審校:汪皓

如果說(shuō)有人沒有為新冠疫情期間做禮拜做好準(zhǔn)備,肯定就是我在紐約州哈德遜谷加入的那座教堂。雖然現(xiàn)代福音派教堂都有廣播系統(tǒng),甚至讓大部分本地PBS電視臺(tái)都自愧不如,但我們縣這個(gè)有著250年歷史的教區(qū),最近才剛剛安上空調(diào)。

所以,在3月中旬紐約宣布封城之后,我們被迫臨時(shí)拼湊一些設(shè)備。最初,我和另外一位教區(qū)居民幫助牧師提前錄制好禮拜儀式,然后上傳到教堂的YouTube頁(yè)面,在周日早上使用。我們使用攝影師的單反數(shù)碼相機(jī)、我的iPhone手機(jī)和一部塵封已久、用來(lái)錄制播客的話筒,做成了一臺(tái)可以使用的多攝像頭裝置。

這臺(tái)裝置在前幾個(gè)月效果還不錯(cuò),但顯然對(duì)現(xiàn)場(chǎng)禮拜儀式的限制會(huì)繼續(xù)下去,因此我們不得不尋找更可持續(xù)的解決方案。原因有兩個(gè)方面:發(fā)布預(yù)先錄制的視頻,影響了教堂給民眾帶來(lái)的充滿活力的社區(qū)感,其次,我每周要花五個(gè)小時(shí)編輯視頻。

我們最初以為直播設(shè)備肯定很貴,但后來(lái)我們搜索到了Blackmagic Design公司的一款產(chǎn)品ATEM Mini,這套設(shè)備在YouTube中的教堂科技欄目中走紅(沒錯(cuò),確實(shí)有這樣一個(gè)欄目)。

Blackmagic Design公司位于澳大利亞維多利亞,其主營(yíng)廣播和影院硬件等產(chǎn)品,例如高端、高分辨率的攝像機(jī)和多路輸入廣播切換臺(tái)等,售價(jià)超過(guò)1萬(wàn)美元。但在2019年11月,該公司推出了其ATEM廣播切換臺(tái)的縮小版ATEM Mini,售價(jià)只有295美元。Blackmagic Design公司的ATEM Mini零售價(jià)為295美元。

ATEM Mini支持四路HDMI輸入,可以連接攝像機(jī)、視頻游戲主機(jī)或個(gè)人電腦等設(shè)備,而且操作人員能夠通過(guò)轉(zhuǎn)場(chǎng)、畫中畫和色度鍵(綠屏)等高級(jí)功能,在不同信號(hào)源之間切換,還可以處理音頻。它真正令人驚喜的是,所有視頻信號(hào)處理都在設(shè)備上完成,所以在插入一臺(tái)計(jì)算機(jī)之后,這臺(tái)設(shè)備會(huì)顯示為USB攝像頭,能夠用于Zoom、YouTube等視頻流媒體播放平臺(tái)。

Blackmagic Design公司的北美銷售業(yè)務(wù)總監(jiān)鮑勃?卡尼利亞說(shuō):“公司的首席執(zhí)行官在一次葬禮上產(chǎn)生了設(shè)計(jì)這款產(chǎn)品的靈感。在葬禮上,人們會(huì)嘗試回放視頻,然后切換到其他畫面,他們每次都要頻繁插拔線纜。他說(shuō)人們需要的是一款可以在不同輸入信號(hào)之間切換的小盒子。這有多難呢?”

Blackmagic公司的開發(fā)團(tuán)隊(duì)很快意識(shí)到,這樣一款設(shè)備還能夠有其他應(yīng)用,比如Twitch游戲玩家、YouTube博主、課堂、商務(wù)演示、虛擬會(huì)議和教堂等。

他們沒有想到的是,這款產(chǎn)品在推出之后幾個(gè)月內(nèi),會(huì)變得如此火爆。“如果有人在去年9月告訴我說(shuō),我們到現(xiàn)在會(huì)賣出這么多臺(tái)產(chǎn)品,我會(huì)問(wèn):‘誰(shuí)會(huì)買它呢?’但疫情突然爆發(fā)……”

事實(shí)上,ATEM Mini在音視頻設(shè)備專營(yíng)零售商和亞馬遜(Amazon)上已經(jīng)脫銷數(shù)月。隨著公司、教堂和政客將活動(dòng)轉(zhuǎn)到線上,ATEM Mini的價(jià)格已經(jīng)被黃牛炒到了制造商建議零售價(jià)的兩倍左右。(喬?拜登的競(jìng)選團(tuán)隊(duì)使用Blackmagic Design的設(shè)備用于在家制作廣播節(jié)目。)我們的教堂直播電臺(tái)中的ATEM Mini Pro(中間)。

Blackmagic Design現(xiàn)在有大量ATEM Mini的積壓訂單,公司甚至還為該系列新增了兩款產(chǎn)品:售價(jià)595美元的ATEM Mini Pro,增加了以太網(wǎng)插口和編碼器,可以直接將流媒體視頻傳送到Y(jié)ouTube或Twitch,從設(shè)備的USB-C端口將視頻錄制到硬盤,甚至還有多視圖監(jiān)視功能,讓導(dǎo)演能夠查看每個(gè)輸入信號(hào)的情況;另外一款產(chǎn)品是售價(jià)895美元的ATEM Mini Pro ISO,增加了將每個(gè)輸入信號(hào)單獨(dú)錄制成視頻文件的功能。

我很高興收到了一臺(tái)ATEM Mini Pro測(cè)評(píng)設(shè)備,而且這款產(chǎn)品也不負(fù)眾望。這臺(tái)設(shè)備的設(shè)置非常簡(jiǎn)單(只要你知道如何把一臺(tái)Apple TV插到電視上,你就知道如何設(shè)置ATEM),讓人驚喜的是,這個(gè)并不昂貴的小盒子可以實(shí)現(xiàn)非常專業(yè)的效果。我們的教堂已經(jīng)購(gòu)買了一臺(tái),并計(jì)劃在完全開放之后,繼續(xù)提供禮拜儀式的流媒體視頻。哈利路亞。(財(cái)富中文網(wǎng))

翻譯:劉進(jìn)龍

審校:汪皓

If anyone was ill-prepared for worship in the time of coronavirus, it was the church I attend in New York’s Hudson Valley. While modern evangelical churches have broadcast systems that would put most local PBS stations to shame, our 250-year-old country parish only recently had air-conditioning installed.

So when New York’s lockdown restrictions hit in mid-March, we were forced to improvise. Initially, I and another parishioner helped our priest record services ahead of time that would be uploaded on the church’s YouTube page for Sunday morning. We used our cameraman's DSLR camera, my iPhone, and a podcasting microphone that was gathering dust and created a serviceable multi-camera rig.

This worked for several months but as it soon became apparent that restrictions on in-person worship would continue we had to find a more sustainable solution. The issues why were twofold: posting pre-recorded videos took away from the live community that church gives people, and secondly, I was spending up to five hours per week editing the videos together.

Our initial assumption was that any sort of live-streaming equipment would be prohibitively expensive, until research led me to a product called the ATEM Mini by Blackmagic Design that was taking church technology YouTube by storm (yes, that's a thing).

Based in Victoria, Australia, Blackmagic Design’s bread and butter is in broadcast and cinema hardware such as high-end, ultra-high resolution camera bodies and multi-input broadcast switchers that can cost north of $10,000. But in November 2019 the company introduced the ATEM Mini, a shrunken down version of its ATEM broadcast switchers. The price was a quite radical $295.

The ATEM Mini accepts four HDMI inputs—whether they be cameras or from a source such as a video games console or PC—and allows the operator to switch between them with transitions, picture-in-picture, and advanced features like chromakey (green screen), and audio processing. Where it gets really nifty is that all the processing of the video signals is handled on the device, so that when plugged into a computer the device shows up as a USB webcam that’s ready to go in Zoom, YouTube or your video streaming platform of choice.

“The idea came to our CEO at a funeral of all things,” says Bob Caniglia, Blackmagic Design’s director of sales operations for North America. “At the funeral, people were trying to play videos back and then switch to something else, and each time they were plugging and unplugging cables. He said there all there needs to be is a little box to switch between inputs. How hard is that?”

Blackmagic’s development team soon realized there would be other applications for such a box, such as Twitch gamers, YouTubers, classrooms, business presentations, virtual conferences, and yes, churches.

What they didn’t realize is just how in-demand that product would be just months after its launch. “If someone told me last September, that by now we’d sell as many as we have I’d have asked, ‘Who’s buying this?’ But you throw a pandemic in there and all of a sudden…”

Indeed, the ATEM Mini was sold out at specialist A/V retailers and on Amazon for months. Scalpers were reselling the units at nearly double MSRP as businesses, houses of worship, and politicians made the switch to online. (Joe Biden's campaign uses Blackmagic Design equipment for his at-home broadcasts.)

Blackmagic Design has now caught up with the backlog of orders for the ATEM Mini, and even added two new products to the line: the ATEM Mini Pro for $595, which adds an ethernet jack and encoder for directly streaming to YouTube or Twitch, recording to a hard drive from the device’s USB-C port, as well as multi-view monitoring so the director can see what’s happening on each input; and the ATEM Mini Pro ISO for $895 which adds the ability to record each individual input to a separate video file.

I gratefully accepted the offer of a review unit of the ATEM Mini Pro, and the product lived up to the hype. It's simple to set-up (if you know how to plug an Apple TV into a television, then you already know how to set up the ATEM), and the results are surprisingly professional for such an in-expensive box. Our church has since purchased one and intends to continue streaming services once able to fully re-open. Hallelujah.

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