精品国产_亚洲人成在线高清,国产精品成人久久久久,国语自产偷拍精品视频偷拍

立即打開
第十八講:卓越公司的核心價值觀

第十八講:卓越公司的核心價值觀

《財富》(中文版) 2011-04-06
唯一正確的核心價值觀是不存在的。關鍵是你的確擁有了核心價值觀,而并非它是什么樣的價值觀。關鍵是你要知道自己的核心價值觀是什么,對此深信不疑,并且持之以恒。

高德思說到符合公司的核心價值觀,現在中國的情況是,各種公司的高管都認為最大的壓力或挑戰是尋找合適的員工,之后將其留住、加以發展,等等。我們現在觀察到一個很有意思的趨勢,五年前最理想的雇主是跨國公司。現在這個趨勢已經逆轉了,最優秀的人才都想進中國企業。所以,我的問題是如果在一個競爭超級激烈的人才市場,大家都在搶奪合適的高層員工,而如果甲公司和乙公司的核心價值觀非常相近怎么辦?公司怎樣才能適當地將其核心價值觀差異化,從而對最優秀的人才產生更大的吸引力呢?

吉姆·柯林斯:這個問題很有意思。我將給你一個簡短的回答和一個更長的、富含細節的回答。

簡短的回答就是,當我和杰里?波拉斯(Jerry Porras)進行《基業長青》(Built to Last)的研究工作時,我們發現生命力持久的卓越公司的確有著長期堅守的核心價值觀,這是一個不容爭辯的事實,也是我們的關鍵發現之一,而且這些公司的核心價值觀并不隨著時間推移而改變。他們會改變做法、策略,改良文化,進入新的行業,等等。但是價值觀就像地面上固定的路標一樣(不容改變)。

我們還想知道,是否存在一套普遍正確的核心價值觀?我們發現由于公司的不同,這樣普遍正確的價值觀幾乎是不存在的。可能有些價值觀在哪里都是錯誤的,但是肯定沒有一套價值觀是絕對正確的。你會發現惠普(HP)那樣的公司非常注重員工個體,同時也會發現迪士尼公司(Disney)非常注重對客戶的服務,而不是關注員工。這兩套價值觀體系區別巨大,但是都很成功。

隨著研究的深入,我們發現唯一正確的核心價值觀是不存在的。關鍵是你的確擁有了核心價值觀,而并非它是什么樣的價值觀。關鍵是你要知道自己的核心價值觀是什么,對此深信不疑,并且持之以恒。

???

Thomas D. Gorman: With the fit with company core values, now we have a situation that in China, today, if you talk to top management in different kinds of companies, the biggest constraint or biggest challenge that they face is, finding the right people, and then, retaining them, developing them and so on. We're seeing an interesting trend where five years ago the most desirable employers in China were multinational companies. Now, the tide is turning and increasingly really top talent wants to work for Chinese companies. So my question is, in the kind of, sort of, hyper-competitive talent market for the right people, for senior people. Question, what if company X's core values are pretty comparable to company Y's? What can companies do, to differentiate their core values in ways that enhances their ability to attract the top talent?

Jim Collins: You know, it's interesting; I think that, I'm going to give you a short answer and somewhat longer answer that has some detail in it.

The short answer is, when Jerry Porras and I did the "Built to Last" research, it's an absolutely clear, empirical fact, that enduring great companies did have a strong set of core values that they held onto over a long period of time. This is one of the key findings, and they didn't change those values over time, they changed their practices, they changed their strategies, they evolved their culture, they moved in different businesses, they did all that. The values were like the fixed guide posts in the ground.

And then we asked the question, is there a right set of core values? And we found that actually among different companies, there was no one right set of core values, there may be some wrong ones, but there certainly was no right one. You would have a company like HP, which would put a lot of emphasis on its orientation to the individual, and you find at Disney a tremendous orientation to its service to its customer as opposed to focus on employees. Very different value systems but both very, very successful.

And we went through, well we said, there's no one set of values here and what we learned is, it's not what core values you have; it's that you have core values. That you know what they are, that you believe in them very deeply, and that you live them very consistently over time.

?

>>顯示全部

熱讀文章
熱門視頻
掃描二維碼下載財富APP

            主站蜘蛛池模板: 娄底市| 永康市| 克东县| 凌云县| 禹州市| 陆丰市| 丹巴县| 遵化市| 石台县| 公安县| 九龙县| 五华县| 诏安县| 浏阳市| 斗六市| 商河县| 临澧县| 丰台区| 西平县| 浙江省| 沅江市| 宜兴市| 三江| 平阳县| 楚雄市| 潞城市| 南郑县| 颍上县| 连平县| 皋兰县| 南开区| 常州市| 博罗县| 武义县| 汽车| 南安市| 许昌市| 永川市| 沅江市| 施秉县| 泗阳县|