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第十講:堅守核心價值;調整商業戰略

第十講:堅守核心價值;調整商業戰略

《財富》(中文版) 2011-02-15
這個概念其實就是陰陽的概念。一方面是持續性,另一方面是變化;一方面是要保存、維持的東西,另一方面是要發展的東西;一方面是穩定的核心價值,另一方面是變化的方法、策略和結構。

雙語訪談實錄:
Thomas D. Gorman: One of your observations is that great companies that are enduringly great, managed to preserve their core values, core ideology, core purpose, wherever they go, while adapting business strategies and practices in the changing environments. What are some of the global companies in your research set that you think have done that particularly well?

Jim Collins: Yeah. Let me find my notes on this, I sat down and made a list of some of the ones I thought would do well, but also, what if might mean as you think across the different cultures.
I'm not sure that anybody does it perfectly. But, I would point to, mentioned earlier, Proctor and Gamble, has done a pretty darn good job of this. Johnson & Johnson has done a good job. What they have done, they're very global and they have operations all over the world.
Coca-Cola in some ways have done good with this, but they haven't been on our research, so I don't know them as well.
高德思:你說過那些一直保持卓越的企業無論在哪里,都能保留其核心價值、核心意識形態和核心目標,同時會改變自己的商業策略和做法去適應環境的變化。根據你的研究,哪些全球企業在這方面做得比較好?






吉姆·柯林斯:我查了一下我的資料,列舉了一些我看好的公司,同時如果用其他文化背景來考量,它們又會處于什么樣的位置?

我不確定任何人都能做到完美。但就像我之前提到的,寶潔在這方面做得很出色。強生公司(Johnson & Johnson)也是。它們都很全球化,都在世界各地開展業務。

某種意義上,可口可樂公司(Coca-Cola)也做得很好,但可口可樂沒有被列入我們的研究范圍,所以我對他們了解不多。
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