????“自帶設(shè)備上班”是企業(yè)移動化的開端

????對于企業(yè)來說，“移動化第一”的第一步就是確保員工無論在哪里工作、使用哪種設(shè)備，都可以獲得到想要的信息。我們最新經(jīng)常在媒體上看到的“自帶設(shè)備上班”的趨勢就是這種變化的開端。再過短短幾年，如果還有哪家公司不允許員工用私人設(shè)備連接公司的應(yīng)用和內(nèi)容，肯定是一件不可理喻的事，就好比今天哪家公司不給員工提供電腦一樣。

????好消息是，許多企業(yè)已經(jīng)預(yù)見到了這一點，而且已經(jīng)開始鼓勵員工利用私人移動設(shè)備工作。有些公司已經(jīng)嘗到了甜頭，比如既節(jié)省了硬件成本，也提升了員工的滿意度和生產(chǎn)力。以潘多拉媒體公司（Pandora Media）為例。該公司的財務(wù)總監(jiān)史蒂夫?凱克布萊德注意到，自從公司允許員工使用私人設(shè)備工作后，員工的生產(chǎn)力和快樂感都有所提高，同時也節(jié)省了公司的硬件成本和培訓(xùn)成本，實現(xiàn)了企業(yè)與員工的雙贏。

????當(dāng)然，企業(yè)要想朝著“移動化第一”的環(huán)境轉(zhuǎn)變，并非只是在全公司范圍內(nèi)下達一封郵件，或是轉(zhuǎn)發(fā)信息總監(jiān)的一個指示那么簡單。隨著企業(yè)開放了信息讀取渠道，安全性和規(guī)章制度的遵守問題會變得越來越重要，因為員工可能會成為這些問題上最薄弱的一個環(huán)節(jié)。

????不過如果企業(yè)制定了正確的計劃，并采取了適當(dāng)?shù)拇胧敲雌髽I(yè)充分開放移動化所帶來的好處將遠(yuǎn)遠(yuǎn)超過其所帶來的風(fēng)險和挑戰(zhàn)。而拒絕開放移動化的企業(yè)將來必然會吃到苦頭。這就好比上世紀(jì)80年代第一批個人電腦上市銷售后，還有人非要花錢去買一臺新的打字機。

????選好移動平臺

????當(dāng)然，機會背后也隱藏著一些我們都希望避免的陷阱。目前我們可能犯的最大的錯誤就是在移動平臺的選擇上站錯隊伍。如今智能手機市場呈現(xiàn)iOS和安卓（Android）兩強爭霸的局面，黑莓系統(tǒng)制造商RIM的影響力已經(jīng)變得無足輕重，而微軟正在奮力追趕。要想知道是東風(fēng)壓倒西風(fēng)，還是西風(fēng)壓倒東風(fēng)，企業(yè)領(lǐng)導(dǎo)者必須研究一下最受歡迎的應(yīng)用主要集中在哪個平臺上，然后更加傾向這個平臺以避免風(fēng)險。當(dāng)購買打包的應(yīng)用和服務(wù)，或是在公司內(nèi)部構(gòu)建自己的應(yīng)用時，這一點格外重要。誰也不想自己的公司像Betamax和HD DVD那樣被淘汰。

????不久的將來，幾乎所有的工作都會變成所謂的“移動工作”。為了利用“移動化第一”的工作環(huán)境，越來越多的企業(yè)需要具備進行移動研發(fā)的能力。如今花在定制應(yīng)用上的投資已經(jīng)令套裝軟件相形見絀，以后在移動應(yīng)用上也不會有什么不同。企業(yè)必須積極地針對未來的移動化趨勢進行投資，否則就會面臨被邊緣化的風(fēng)險。這意味著企業(yè)要么需要集中精力自主研發(fā)移動應(yīng)用，要么就得與具有前瞻性、了解移動化和云計算的伙伴進行合作，因為移動和云計算正在重塑我們的業(yè)務(wù)模式。企業(yè)僅僅依靠傳統(tǒng)IT廠商無法在移動化的環(huán)境中快速做出反應(yīng)，因為傳統(tǒng)IT廠商經(jīng)過了幾十年“前移動時代”的太平日子，已經(jīng)把“前移動時代”的惰性烙在了產(chǎn)品的骨子里。

????未來屬于那些愿意接受移動化、愿意針對移動化進行投資的企業(yè)，而不是那些只依賴現(xiàn)有軟件的企業(yè)——不管它在今天看起來有多舒服。

????本文作者Todd McKinnon是Okta公司的CEO。他于2009年創(chuàng)立Okta，公司的使命是讓企業(yè)界充分認(rèn)識到云應(yīng)用的種種好處。

????譯者：樸成奎

????BYOD is Not BS - It's the Beginning

????For businesses, the first step toward a mobile-first reality is ensuring that their employees are connected to the information they need — no matter where they work or what device they use. The Bring-Your-Own-Device (BYOD) trend we've seen popping up in headlines is only the beginning of this shift. In a few years, a company not allowing employees to access company applications and content from their personal devices will be as unthinkable as a company not providing computers to their employees today.

????The good news is that many businesses are seeing the light and are now encouraging employees to work from personal mobile devices. And those that have are already reaping the benefits, including fewer hardware costs and improved employee satisfaction and productivity. Take Pandora Media (P) as an example. The company's CFO, Steve Cakebread, has noticedincreased employee productivity and happiness by allowing Pandora employees to use the devices with which that they're already familiar, while also saving the company on hardware and training costs. A win-win, indeed.

????Of course, the shift to a mobile-first environment isn't as simple as sending company-wide email or a relaying a directive from the CIO. There are security and compliance issues that come into play as organizations open up their access channels, with employees potentially being the weakest link.

????Still, if the plan is built correctly and has the proper measures in place, the benefits organizations stand to see from fully embracing mobile far outweigh the risks or challenges in doing so. Companies that resist this shift will feel the pinch in the future. I'd compare it to the feeling of being stuck with a brand new typewriter when the first personal computers started rolling out in the 1980s.

????Hitching Your Wagon – Betamax vs. VHS, Redux

????Of course, hidden within all of this opportunity are the pitfalls we all hope to avoid. Right now, the biggest mistake to make would be hitching to the wrong wagon – or mobile platform, in this case. Today, it's iOS vs. Android, with RIM slipping into irrelevance and Microsoft scrambling to catch up. To get an idea of which way the wind is blowing, company leaders must look at where the most popular apps are available and hedge toward that platform. This is important when buying packaged applications and services, and when you're building your own internally. You don't want to commit the company to the next Betamax or HD DVD.

????In the not-so-distant future, nearly every job will be a mobile one. To take advantage of that mobile-first future, more companies need to build competency in mobile development. Money spent on customization has always dwarfed packaged software —and mobile will be no different. Companies need to aggressively invest in this future or risk irrelevance. That means either focusing on their own application development or working with forward-thinking partners who understand the mobile and cloud forces that are reshaping business. Companies won't just be able to rely on legacy vendors, all of which have decades of pre-mobile inertia built into their products, to react swiftly enough.

????The future's within reach for any company willing to embrace and invest in mobile, instead of relying on yesterday's software, no matter how comfortable it may seem today.

????Todd McKinnon is the CEO of Okta, a company he co-founded in 2009 with the mission of empowering enterprises to realize the full benefits of their cloud-based applications.