????從表面上看，正如斯皮瓦克所說，這是相當(dāng)“聰明、劃算、厲害的一招”。不過這一招其實非常明顯，我認(rèn)為Twitter的智囊們肯定已經(jīng)想過這一招了。為什么這種基于廣告的API安排對LinkedIn不適用，我們還不清楚具體原因，不過還是有一些蛛絲馬跡可循。

????Twitter已經(jīng)表示，為了在所有應(yīng)用中建立更統(tǒng)一的消費體驗，裁掉冗余的應(yīng)用，Twitter將于幾周后推出更嚴(yán)格的API使用指導(dǎo)原則。這句話里最重要的一個詞就是“消費”。像LinkedIn這種以消費者為中心的應(yīng)用，尤其是那些“復(fù)制了Twitter的主要消費客戶體驗”，但又缺乏新意的應(yīng)用，似乎將首當(dāng)其沖，成為Twitter開刀的對象。

????但是以企業(yè)用戶為中心的應(yīng)用又是另一回事了。Twitter的平臺總監(jiān)萊恩?薩維爾去年曾在一篇博文中指出了幾個“生態(tài)系統(tǒng)開發(fā)者正在蒸蒸日上”的領(lǐng)域。比如用來優(yōu)化出版時間的工具SocialFlow以及為大品牌管理相關(guān)消息的工具M(jìn)ass Relevance等都值得表揚。此外還有一些應(yīng)用也做得很好，比如用新方法管理Twitter網(wǎng)站趨勢實時數(shù)據(jù)的Klout，以及一些幫助企業(yè)管理品牌信息和客戶關(guān)系的工具等（薩維爾列舉了我的HootSuite公司作為例子）。

????換句話說，即便是與LinkedIn分手后，Twitter也仍然在尋找熱門的新開發(fā)者。而商業(yè)應(yīng)用由于能幫助企業(yè)更好地與客戶交流，加強(qiáng)Twitter在職場中的角色，因此可能會在Twitter的未來計劃中起到更大的作用。

????本文作者Ryan Holmes是社交媒體管理系統(tǒng)HootSuite公司的CEO，他的公司擁有400萬名客戶，其中包括79家《財富》100強(qiáng)公司。他的日常工作就是管理Facebook、Twitter和全球其它大型社交網(wǎng)絡(luò)，因此他對社交網(wǎng)絡(luò)與大企業(yè)的交集問題有獨特的看法。

????譯者：樸成奎

????On the surface, this sounds like "a brilliant, lucrative, slam dunk of a move," to quote Spivack. But it also seems fairly obvious, which makes me think that Twitter's brain trust must have thought of it before. Why this kind of ad-based API compromise wasn't viable in LinkedIn's case isn't exactly clear, though there are clues.

????Twitter has stated that stricter guidelines for API use will be rolled out in the weeks ahead to create a more uniform consumer experience across all apps and eliminate redundancy. The operative term here is consumer. Consumer-focused apps liked LinkedIn, especially those that "reproduce the mainstream Twitter consumer client experience" while bringing little new to the table, seem to be on the chopping block.

????But business-focused apps are another story altogether. Twitter's own director of platform Ryan Sarver points out several areas where "ecosystem developers are thriving" in a blog post from last year. Tools that optimize publishing time (SocialFlow) and curate relevant tweets for large brands (Mass Relevance) are singled out for praise. The same goes for apps that harness Twitter's real-time data about web trends in novel ways (Klout), as well as enterprise-focused utilities that help companies find out about their brands and manage customer relationships (Disclosure: Sarver lists HootSuite, my company, as an example.)

????In other words, even after its LinkedIn breakup, Twitter is still in the market for hot new developers. Business utilities, which help companies better engage with customers and cement Twitter's role in the workplace, appear to factor large in future plans. Do I hear wedding bells?

????Ryan Holmes is the CEO of HootSuite, a social media management system with four million users, including 79 of the Fortune 100 companies. In the trenches everyday with Facebook, Twitter and the world's largest social networks, Holmes has a unique view on the intersection of social media and big business.