????馬修?里沃德不嫌棄任何1美元。事實上，這位以真人版電影《史酷比》（Scooby Doo）中Shaggy一角聞名的演員希望總共籌集到了15萬美元。不過，即便你只掏1美元，他也很開心。里沃德正在熱門網站Kickstarter上為他即將拍攝的影片《肥仔主宰世界》（Fat Kid Rules the World）籌集資金。

????當然，里沃德并非這樣做的第一人。總部位于紐約的Kickstarter自2008年上線以來已經幫助2萬多個項目籌集了資金。Kickstarter會對項目進行預審（審查通過率約為75%），然后免費放在網站上向公眾籌集資金，時間最長可達60天。只有籌資目標實現后，Kickstarter才收錢——收取募集金額的5%。處理信用卡交易的亞馬遜（Amazon）每筆交易收取3-5%的費用。

????隨著眾多眾籌項目大獲成功，Kickstarter也發(fā)生了質的變化。曾幾何時，它只是個人投資者和獨立藝術家們尋找小額投資、為創(chuàng)意項目融資的社區(qū)，如今已蛻變成一個大的平臺，公司也可以在這個平臺上發(fā)布項目，籌資大量資金。在這個過程中，Kickstarter的收入構成也在發(fā)生變化，創(chuàng)始人Perry Chen早期提到的廣告和目錄費用到如今已經變成了服務就是一切。《眾籌圣經》（The Crowdfunding Bible）一書的作者斯考特?斯坦伯格表示，Kickstarter可能更喜歡那些獲得良好支持、營銷積極的項目，“它們善于吸引眼球和資金，而其中一部分會進到Kickstarter的腰包。”

????事實上，Kickstarter歷史上兩個最大的眾籌項目的發(fā)布者都是成功專業(yè)人士和獲得天使投資的公司。2012年3月，擁躉者眾多的幾位游戲設計大家在Kickstarter上發(fā)布了視頻游戲項目Double Fine Adventure，引來了330萬美元投資。新的紀錄保持者是Pebble E-Paper Watch，據報道它在上月啟動眾籌項目前已獲得37.5萬美元的天使投資。Pebble E-Paper Watch成功籌集了1,000萬美元，Kickstarter分得了50萬美元。迄今為止，人們通過Kickstarter網站已向各類項目合計投資超過1.75億美元。

????雖然Kickstarter不愿證實這點（他們拒絕為本文提供信息），但過去六個月網站上的科技項目似乎有所增長。布萊恩?蘭姆是iPhone底座Swivl的開發(fā)者，這種底座能在用戶視頻聊天時偵測用戶頭部位置的變化從而相應轉動。2010年秋天，蘭姆嘗試募資時被Kickstarter拒之門外。雖然Kickstarter沒有說明為何拒絕Swivl，但蘭姆認為，這可能是因為當時Kickstarter的注意力暫時從產品轉至了藝術。結果，Swivlickstarter的競爭對手Indiegogo募集了2.4萬美元，兩個月前產品已經開始出貨。

????Matthew Lillard would like a dollar. Actually, the actor best known for playing Shaggy in the live-action Scooby Doo films would like $150,000. But he'd be happy if you gave him just one. Lillard is raising money on the popular website Kickstarter to fund his upcoming movie, Fat Kid Rules the World.

????Of course, Lillard is not alone. To date, more than 20,000 projects have been hosted on the site since the New York City-based company's 2008 launch. Kickstarter vets projects in advance (accepting about 75% of applicants) and hosts the campaigns, which can last up to 60 days, for free. The company only makes money if the campaign reaches its funding goal — at that time, Kickstarter receives 5% of the campaign's take, and Amazon, which processes the credit card transactions also receives between 3 and 5% of each transaction.

????Success has changed the site's character dramatically. Once a community where individual inventors and indie artists sought out small sums to fund creative projects, Kickstarter has been transformed into a platform where companies post campaigns and rake in large amounts of money. Along the way, the company's revenue scheme has also evolved. Early profiles of founder Perry Chen mention advertising and listing fees, but now the service is all about the points. According to The Crowdfunding Bible author Scott Steinberg, Kickstarter may find well-backed and aggressively marketed ventures to be more attractive. "Those have the best ability to raise awareness and generate dollars, a percentage of which goes into their pocket," he says.

????In fact, the site's two top-grossing campaigns were launched by established professionals and angel-backed companies. In March 2012, a video game project called Double Fine Adventure was posted by well-loved industry veterans and pulled in $3.3 million. The new record holder, the Pebble E-Paper Watch, reportedly had $375,000 in angel investments before kicking off its campaign last month. And of the $10 million that it raised, Kickstarter earned $500,000. To date, people have pledged more than $175 million to projects on the site.

????Though Kickstarter would not confirm it (they declined to participate in this story), there seems to have been an increase in technology projects on the site over the past six months, and Brian Lamb has watched closely as the site has changed. The developer of Swivl, an iPhone stand that rotates to follow users while they video chat, Lamb was rejected by the site when he tried to get funding in Fall 2010. Kickstarter didn't clarify why it rejected Swivl, but Lamb thinks at that time the service had temporarily turned away from products to focus more on the arts. Instead, Swivl raised $24,000 with Kickstarter competitor Indiegogo, and began shipping its product two months ago.