通過電子游戲進行企業培訓
????亞當?索德維克希望讓企業合規培訓變得有趣些,或者至少比現在更吸引人一些。這也許聽起來很難,但這位True Office的首席執行官相信他已找到辦法,能更好地調動員工興趣,讓人力資源部的工作更容易開展。 ????索德維克步入企業培訓行業是在十年前,當時賣的是視頻課程,如今培訓行業仍在普遍應用這些老套的技術。但隨著平板電腦能提供更加互動的測試手段,索德維克的新公司已開發出了一款形式為快速游戲(通常20分鐘不知不覺就過去了)的合規應用軟件。員工沉浸在一個精美的互動故事里,然后進行10分鐘的測試,以確認他/她理解了相關材料。 ????True Office借助的是流行的“游戲化”趨勢,將視頻游戲的敘事和互動與求職、培訓等事務結合起來。很多游戲用獎勵和點數來鼓勵表現。True Office給員工的唯一獎勵是不那么痛苦的合規培訓體驗。 ????最大的好處還是這款軟件為企業提供的先進分析。使用這款游戲的企業能知道員工何時閱讀了植入游戲之中的公司政策,閱讀了多久等等,這些數據能幫助公司免于一些訴訟。 ????True Office正在完善測試,計劃本月推出。但早期用戶稱,他們早已看到了應用趨勢(比如,如果員工反復忽視某種違反政策的行為),說明這些領域需要進一步培訓。哈佛大學(Harvard)對這款軟件的測試結果是用戶意識到一些重大的違規行為,其實是需要對一些細小問題進行更進一步的培訓。“人們的反饋是他們認為這很有趣。”哈佛大學人力資源咨詢總監蓋瑞?考米爾表示,“但分析對我們很重要。” ????索德維克對于他的產品非常現實:員工不會永遠喜歡培訓,但他相信他們對True Office的抱怨會少一些。人力資源管理者也會倍感輕松。“我們將取代PowerPoint和三孔檔案夾,”他說。True Office提供的數據和工具一定會讓一些接受合規培訓的人輕松一刻。 ????譯者:老榆木 |
????Adam Sodwick wants to make corporate compliance training, er, sexy -- or at least make it more exciting than it is today. That may sound like an uphill battle, but the True Office CEO thinks he has a way to engage employees and make HR folks breathe easier. ????Sodowick got his start in the corporate training business a decade ago peddling video lessons, so he knows that these tired techniques still are commonplace. But now that tablets offer a more interactive medium for testing, Sodowick's new company has developed a compliance app that runs as a fast-paced game (usually a painless 20 minutes). The employee is immersed in a sleek interactive story and then takes a 10-minute quiz to confirm his understanding of the material. ????True Office is riding the popular "gamification" trend, which brings videogame storytelling and interactivity to mundane tasks such as job applications and, yes, training. Many of the games encourage performance with rewards and points. True Office's only prize for employees is a less miserable compliance experience. ????But the real payoff comes in the advanced analytics its program provides employers. Companies using True Office's game will know exactly when and for how long their staff read the policies built into it, helping protect them against liability suits. ????The company is finishing trials and plans to launch this month, but early users say they can already see trends (if employees consistently fail to flag a policy violation, for example) that suggest areas requiring additional training. Harvard's test of the program, for example, revealed that users recognize flagrant infractions but need more training on subtle ones. "The feedback from people was that they thought it was fun," says Gary Cormier, a director of HR consulting for Harvard, "but the analytics are most important to me." ????Sodowick is realistic about his product: Employees will never love training, but he thinks they'll grumble less about True Office. HR executives are another matter. "We're going against PowerPoint and three-ring binders here," he notes. The data and tools True Office provides are sure to set a few hearts in compliance racing. |