Intuit稱霸財務管理軟件市場之謎
Richard Mcgill Murphy
2012-04-12
Intuit公司在個人財務軟件領域幾乎堪稱壟斷巨頭。現在,它已經開始從桌面軟件向云服務進軍。
壟斷的力量 ??? 據市場調研公司NPD集團的研究,QuickBooks和TurboTax這兩款產品的市場地位近乎壟斷,占據了超過90%的零售市場。微軟可能是Intuit手下敗將中名聲最顯赫的一個,它一直試圖用Small Business Accounting這款記賬軟件與QuickBooks展開競爭,結果卻屢戰屢敗。 ??? 譯者:清遠 |
Monopoly power ??? QuickBooks and TurboTax are near monopolies, with a retail market share of more than 90%, according to NPD Group, a market research firm. Microsoft is probably Intuit's highest- profile corporate victim, having tried and failed to take on QuickBooks with Small Business Accounting, a rival bookkeeping app. |