????今天，谷歌公司（Google）推出了一項全新服務，可以讓企業將自己的網站轉換為更適合智能手機瀏覽的“手機版”。谷歌這家搜索巨頭希望通過提高網站訪問的便利性在快速增長的移動領域中鞏固自己的領先地位。

????這項新服務是谷歌“走向移動”（Go Mobile）計劃的一部分，這個計劃主要是為了讓各類企業能更好地運用包括智能手機和平板電腦在內的移動平臺。企業每月只需花上9美元，就能享受到谷歌提供的移動版網站托管服務。這類網站帶有可觸控界面，看起來跟iPhone的應用幾乎如出一轍。企業可以免費試用這種服務一年，還能讓谷歌根據它們現有的網站定制一個手機版網站。丹尼斯?明克是新創公司DudaMobile的首席營銷官，他說：“只要是在智能手機上瀏覽過普通網站的人，都明白那種體驗有多糟糕。”谷歌目前正在運用DudaMobile的技術創建移動網站。

????總部位于紐約市的食品配送和餐飲連鎖店Mexicue目前正在使用這項服務。現在這家公司網站每周的訪問量約為5,000次，但在優化為移動版之前，移動客戶訪問非常不便。公司的聯合創始人兼首席執行官大衛?施萊斯表示，這曾是公司的一個大問題。他說：“方便好用的手機版網站對我們的食品配送來說非常重要，因為配送地點是不斷變化的。網站上最醒目的兩個按鍵就能讓人們撥打電話、找到我們，而這正是我們所有的客戶最需要了解的情況。”

????谷歌在手機市場的領先地位可謂一家獨大。據尼爾森公司（Nielsen）稱，美國手機用戶近半在使用智能手機。其中又有近半的人在使用搭載谷歌安卓（Android）操作系統的手機。近期，谷歌又試圖進一步擴大版圖。據數碼營銷機構eMarketer公司稱，在總額達14.5億美元的美國手機廣告市場上，谷歌早已遙遙領先，2011年占據了美國手機廣告市場超過一半的收入。

????而現在，幫助企業將網站優化為手機版讓谷歌看到了新的機會。谷歌移動銷售及戰略部主管杰森?斯皮羅表示，就算現在的智能手機已經裝上了功能全面的瀏覽器，很多企業還是沒有開始涉足手機領域。據他稱，谷歌的廣告大戶中有62%還沒有手機版網站。他說：“很多企業還沒來得及響應這股用戶應用的潮流，而這很大程度上是因為他們不知道到底該怎么做。”

????而那些早就迅速緊跟這股移動潮流的企業，它們的努力似乎已經收到了回報。6年前，職業棒球大聯盟（Major League Baseball）就組建了一支3個人的團隊專門從事手機和無線技術業務。現在，這支隊伍已經擴大到近50人，而大聯盟每月的無線訪問量——包括廣受歡迎的“At Bat”應用和手機網站的訪問量——已讓其官網訪問量相形見絀。去年，僅“At Bat”每周平均訪問量就達到了820萬人次。

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????Google launched a new service today allowing companies to transform their websites for viewing on smartphones. The search engine giant hopes that by making sites more accessible, it can improve its lead in the rapidly growing mobile arena.

????Google's (GOOG) new service is part of its "Go Mobile" initiative, a campaign to move companies in the direction of making better use of mobile platforms including phones and tablets. For $9 a month, Google will host a mobile-friendly version of a company's website with a touch-enabled interface that almost looks like an iPhone app. Firms can test the service free for a year and customize a new mobile site Google generates from their existing site. "Anybody who has browsed a regular website on their phone knows how bad the experience is," says Dennis Mink, CMO of DudaMobile, a startup. Google is using DudaMobile's technology to generate the sites.

????Mexicue, a New York City based food truck and restaurant chain, is using the service. The company's current site gets about 5,000 page views a week, but prior to optimizing the site for mobile, it lacked any sort of easy navigation. That was a problem, says co-founder and CEO David Schillace. "A working mobile site is extremely important for our food truck because it's constantly changing locations," he says. "The first two buttons allow people to call us and find us, which is basically what all our customers need to know," Schillace says.

????Google has a strong lead in mobile. Nearly half of U.S. mobile users now own a smartphone, according to Nielsen (NLSN). About half are using phones running Google's Android operating system. The search leader's latest move is an attempt to extend its reach further. The company is already the dominant player in the mobile $1.45 billion ad market, accounting for more than of U.S. mobile ad revenues in 2011, according to digital marketing firm eMarketer.

????Google sees an opportunity in helping companies optimize their sites for the mobile web. Even with the advent of fully capable browsers on current smartphones, many companies are still failing to take even the first step into the mobile space, says Jason Spero, head of mobile sales and strategy at Google. According to Spero, 62% of Google's top advertisers don't have a mobile site. "Businesses are kind of late to arrive to this consumer trend, and a large part of that is because they don't know exactly what to do," Spero says.

????For companies who were quick to jump on the mobile bandwagon, the effort seems to have paid off. Major League Baseball began six years ago with a staff of three focusing on mobile and wireless technology. Today, that team has grown to nearly 50 people and the brand's monthly wireless traffic -- including the popular "At Bat" app and mobile site -- has eclipsed MLB.com traffic. By itself, "At Bat" averaged 8.2 million visits per week last year.??