????但是，谷歌未來的成功不能只依靠這個新確立的工作重心。它還需要谷歌重新起用一些埃里克?施密特擔任首席執行官時的創新豪言。施密特在去年的一次訪談中回顧了佩奇和謝爾蓋?布林曾經“花了大量時間強調創意的重要性——如果一個想法只是效仿別人就會受到嘲笑。”如果長期拋棄這一創新精神，谷歌注定傷不起。

????或許佩奇對此也心知肚明。畢竟，一度是谷歌盟友，現在變成對手的蘋果公司就是一個類似的先例。斯蒂夫?喬布斯被重新任命為公司首席執行官后，他首先簡化了公司的運營流程，然后才集中精力開發新產品。但不論佩奇采取什么戰略，如果谷歌這個品牌不再等同于能夠給用戶帶來驚喜的奇思妙想，這個戰略就對谷歌無益。

????譯者：清遠

????But Google future success will rely on more than its new-found focus. It will also require the company reclaiming some of the innovative swagger it had when Eric Schmidt was CEO. In an interview last year, Schmidt recalled how Page and Sergey Brin "spent a lot of time on stressing this, on having original ideas -- if you had an idea that was copycat you were derided." Google can't afford to abandon that spirit for too long.

????It may be that Page knows this. After all, there is a historical analogy in Google's onetime ally and now rival Apple. When Steve Jobs was reappointed as CEO there, he simplified the company's operations before focusing on new products. Whatever Page's strategy, it won't help Google if its brand ceases to be synonymous with new ideas that can surprise users.