商業模式百花齊放

????薩爾瓦多以音樂作為例來說明問題。他說：“只要人們不糾纏于擁有實體產品，很多以前做不到的事現在我們都可以做到。”流媒體音樂網站Spotify提供的免費+增值無限量服務正在改變我們消費內容的方式。

????這一點同樣適用于實體商品。目前有很多企業的盈利模式正是運用了“充分利用閑置資產”這一理念。旅行房屋租賃公司Airbnb為用戶聯系有空房出租的房主。汽車租賃網站Getaround幫助人們租用私家汽車。泊車服務公司Park Circa幫助司機們在停車位緊張的區域分享車位、車道和車庫。消費者對這種新型“分享”模式越來越適應，企業也會變得越來越有創意，類似模式服務的新一波浪潮將會隨之到來。

More business models

????"If you're not constrained by physical artifacts, then we can do all kinds of things we could never do before," says Salvador, who points to music as one example. With its "all-you-can-listen" freemium model, Spotify is helping change the way we consume content.

????The same holds true with physical goods. Businesses are capitalizing on the idea of putting excess to good use. Airbnb has users renting other people's apartments; Getaround lets people borrow other people's cars; and Park Circa lets drivers share spaces, driveways, and garages in areas where parking is a premium. As consumers become more comfortable with this new form of "sharing," we'll see businesses become more inventive and offer up a new wave of services with similar models.