??? 今天的商業(yè)用戶們要求在工作中也能獲得消費者式的使用體驗。人們在問，“為什么科技在生活中如此多彩，而在工作中卻這樣乏味？”這就是新一代的商用科技消費者。你可以稱他們?yōu)椤吧逃孟M者”。

????他們是怎么冒出來的呢？過去5年，我們見證了由蘋果（Apple）、Facebook、谷歌（Google）、Netflix (NFLX) 和社交媒體聚合服務(wù)Flipboard以及其他眾多公司共同引領(lǐng)的一場消費類科技革命。作為消費者，我們開始享受移動設(shè)備、Web 2.0等領(lǐng)域取得重大突破所帶來的便捷，以及總體而言更加簡單易用的用戶體驗。科技從未如此有趣，如此高效。

????然而，工作領(lǐng)域卻是個例外。商用科技產(chǎn)品在易用性和美觀性方面可謂一無是處（當(dāng)然，當(dāng)今商用科技的硬實力無疑遠(yuǎn)超歷史上任何時期，無論是龐大的伺服器，還是錯綜復(fù)雜的算法）。結(jié)果導(dǎo)致生活中和工作中的科技體驗出現(xiàn)了一個巨大的鴻溝。

????Today, business users are demanding a consumer-like experience at work. People are asking, "How come the technology in my person life is so great but, at work, it sucks so much?" Meet the new class of business technology consumers. You could call them "bizumers."

????Where did they come from? Over the last five years, we've witnessed a consumer technology revolution led by Apple (AAPL), Facebook, Google (GOOG), Netflix (NFLX) and Flipboard -- among many others. As consumers, we are enjoying big breakthroughs in mobile devices, Web 2.0 services and, generally, simpler user experiences. Technology has never been more fun or effective.

????Except at work. Enterprise technology seems bankrupt where simplicity and elegance are concerned. (There's no doubt the raw power and capability of enterprise technology -- from massive server farms to sophisticated algorithms -- is greater than at any other time.) The result has been the creation of a massive gulf between our personal and professional experience with technology.

??? 想一想普通白領(lǐng)每天工作中要面對的情形吧：磚塊一樣厚重的筆記本電腦、糟糕的企業(yè)內(nèi)網(wǎng)、堪稱古董的ERP和CRP應(yīng)用軟件以及……微軟（Microsoft）的Office軟件。又或者，相對于Facebook、Twitter上的社交體驗，老掉牙的電子郵件系統(tǒng)在協(xié)作方面是多么乏善可陳。（因此，難怪上個十年電子郵件領(lǐng)域最大的創(chuàng)新——嵌套式對話界面——會出自Gmail這樣的個人應(yīng)用軟件，而且直到最近才出現(xiàn)在Office軟件中。）更糟糕的是，在工作環(huán)境中一些簡單的事也會變得異常困難，比如出差申請的審批、報銷，以及要找到需要的數(shù)據(jù)、文件、人員、會議室、報告或報表等等。

????每個企業(yè)員工都知道個人應(yīng)用軟件使用方便，用戶加載簡單，并能有力地幫助他們進(jìn)行創(chuàng)造——而且所需費用比傳統(tǒng)的商用IT產(chǎn)品更少。雖然首席信息官們已在談?wù)揑T業(yè)的“消費者化”，但真正在這方面取得進(jìn)展的卻寥寥無幾。即便如此，企業(yè)員工們?nèi)匀惶岢隽巳缦乱螅?/p>

????*平板電腦

????*智能手機(jī)

????*應(yīng)用軟件商店，可提供幾百個小巧輕便、可隨意使用、無需培訓(xùn)即可上手的移動模式應(yīng)用軟件

????*可以選擇并使用基于云計算的“免費+增值應(yīng)用軟件”

????*社交協(xié)作

????為滿足此類訴求，具有前瞻眼光的IT公司正在調(diào)整計算機(jī)系統(tǒng)架構(gòu)：接受新的移動平臺和云計算，并在商用軟件商店內(nèi)提供商用消費者應(yīng)用軟件。它們還允許人們選擇自己的智能電話、平板電腦和筆記本電腦（甚至接入公司系統(tǒng)）。但是要想在未來能繼續(xù)生存下去，老牌的商用科技產(chǎn)品供應(yīng)商必須要把它們龐大的模塊分解成數(shù)百個小型的、更簡單易用的應(yīng)用軟件。不妨設(shè)想一下，把SAP、甲骨文（Oracle）這樣的會計系統(tǒng)改頭換面為數(shù)百個易用的iPad式應(yīng)用軟件，會是怎樣一幅場景。

????這些變化已然發(fā)生。其他類似的服務(wù)還包括：

????*YouSendIt：提供易用的、基于網(wǎng)絡(luò)的文件共享服務(wù)，可以取代FTP網(wǎng)站；

????*Evernote：在移動設(shè)備可接入的云網(wǎng)絡(luò)上存儲文件、圖片、PDF文檔和網(wǎng)頁剪報；

????*Egnyte（筆者是該公司的顧問）：一個多種終端均可接入的、基于云計算的文檔存儲系統(tǒng)；

????*Chatter：Salesforce.com開發(fā)的協(xié)作應(yīng)用軟件，使用我們熟悉的社交媒體界面；

????還有很多很多。它們或多或少都具備下述共同點：

????*依托于云計算，硬件占用量比較小；

????*設(shè)計簡潔，提供3-5項主要功能；

????*IT支持零需求；

????*代表著未來的發(fā)展方向；

????商用消費者革命正在上演。隨著精通各種消費類科技產(chǎn)品的零零后們進(jìn)入職場，任何試圖抵制這種趨勢的努力都是徒勞的。他們正在用全新的消費式商用軟件、從下而上地推動十年來商業(yè)計算領(lǐng)域最大規(guī)模的一場革命。所有這些都源于生活中科技產(chǎn)品的使用體驗。這已經(jīng)不是“會不會”發(fā)生的問題，而是“何時”發(fā)生的問題。

????Christopher Lochhead曾任科技公司高管，現(xiàn)為咨詢公司Play Bigger Advisors的策略顧問兼合伙人。

????Consider the typical knowledge worker's daily experience: a brick of a laptop, a lousy intranet, legacy ERP and CRP applications and ... Microsoft (MSFT) Office. Or, consider how bad old-line email is for collaboration relative to Facebook or Twitter's social experiences. (It's little surprise that the biggest innovation in e-mail in the last decade -- nested conversations -- came from a consumer application, Gmail, and only recently found its way into Office.) Even worse, at work it can be hard to get simple stuff done, like getting a travel request approved, an expense report paid, finding the right data, document, person, conference room, report or chart.

????The average employee knows that consumer apps are user-friendly, easy to ramp up and do more to help them create -- all for less money than traditional enterprise IT. While CIOs have talked about the "consumerization" of IT, few have made inroads on this agenda. And yet, employees are demanding:

????*Tablets

????*Smartphones

????*App stores filled with hundreds of small, lightweight, disposable, zero-training, mobile-style apps

????*The ability to choose and use cloud-based "free-mium apps"

????*Social collaboration

????Forward-leaning IT organizations are re-structuring their architecture to reflect these desires by embracing new mobile platforms and cloud computing, while creating custom bizumer apps housed inside enterprise app stores. They are also letting people choose (or even bring in) their own smart phones, tablets and laptops. But to survive in the future, legacy enterprise vendors will have to atomize their monolithic modules into hundreds of smaller, more usable apps. Imagine a refashioned an accounting system like SAP (SAP) or Oracle (ORCL) as hundreds of enjoyable-to-use iPad-style apps.

????These transformations are already happening. Services include:

????*YouSendIt, which replaces the FTP site with a simple-to-use, web-based file-sharing service.

????*Evernote, which stores docs, photos, pdfs and Web clippings on a mobile-accessible cloud.

????*Egnyte (where I'm an advisor), a file-storage that is cloud-based an accessible across platforms.

????*Chatter, a collaboration app from Salesforce.com, which uses a familiar social-media interface.

????And there are many more. They more or less share important common characteristics:

????*They are cloud-based, with a small footprint

????*They are streamlined, with 3-5 major functions

????*They require zero IT support

????*They are the future

????The bizumer revolution is on. With tech-savvy Millennials entering the workforce, resistance is futile. They are using a new style of consumer-like business apps to drive the biggest, button-up change in business computing in a decade. All inspired by how they use technology in their personal lives. It's not a matter of "if" it will happen, but "when."

????Christopher Lochhead is former technology executive, now strategy advisor & partner with Play Bigger Advisors.