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刺探軍情:求職網站新服務

刺探軍情:求職網站新服務

Vickie Elmer 2011-10-19
最新上線的一家高管求職網站推出了一項新服務,將為用戶提供特定招聘崗位的“競爭形勢分析報告”。這究竟是求職者的福音,抑或又是一個騙人的把戲?

????Headhunter網站將從求職者個人檔案和求職申請中收集信息,并在30秒內在線生成一份報告。若之后有其他人申請,求職者可查看更新后的報告。雇主也可利用這份報告指導之后的人才招聘工作。但凱業必達稱,目前,該服務僅面向求職者,未注冊的網站訪客尚無權使用。

????以昨天芝加哥的一個市場營銷總監職位為例,“職位競爭情況報告”顯示,大部分求職者的期望薪酬在78,000至93,000美元之間。多數求職者均擁有20年以上工作經驗,而且大部分都獲得了學士學位,其中約四分之一自稱持有碩士學位。求職者畢業的名校包括德堡大學(DePaul)、普渡大學(Purdue)和北密歇根大學(Northern Michigan)等,求職者曾經就職的公司中最常見的是網絡設備制造商3Com Corp.、管理咨詢公司Statement Marketing,以及風之城聯合公司(Windy City Inc.)。

????求職網站StartWire首席執行官克里斯蒂安?福爾曼認為,競爭情況報告對于求職者和雇主同等重要。StartWire公司主要為求職者提供在線工具,用于跟蹤和管理個人的求職申請。他說,最終這些信息將演變成一個“改變求職游戲規則”的工具,并可用來定位能力出眾的求職者和適合他們的工作崗位。

????目前,這類報告可以幫助求職者確定他們的期望薪酬是否已經跟不上形勢,以及他們是否高估或低估了自己的能力。福爾曼稱:“求職者可以更加清晰地了解就業市場的形勢,這無疑對他們有利。”

????但這類報告或許無法全面、公允地反映市場的真實情況,甚至也無法如實反映出求職者的工作經驗或薪酬水平。求職信息網站Job-Hunt.org發行人蘇珊?喬伊斯認為:“這類‘競爭情況報告’對薪酬水平的統計可能并不準確,也沒有特別的相關性。”喬伊斯還認為,公開這類數據,可能導致與隱私權相關的法律問題。“誰知道他們還會怎么使用這些信息?”

????但Headhunter.com的加布羅卻表示,網站非常重視用戶的個人隱私。他希望能夠在未來幾個月,根據用戶的反饋對網站和競爭情況報告進行一定的發展和調整。

????但也有人質疑,這家網站的起步太晚,或者認為它試圖用一些數據點來量化領導力技能。美國獵頭行業協會(Association of Executive Search Consultants)發言人艾林?費恩蘇德稱:“領導力水平根本無法通過這種大眾化的方法進行衡量。我認為這種新功能充其量只是一個吸引用戶的噱頭,對于高管求職者沒有任何實質價值。”該協會旗下擁有一家與Headhunter.com類似的網站BlueSteps.com。費恩蘇德還表示,這類競爭情況報告中的數據存在偏差,因為這些數據的來源過于單一,其中可能包括不符合職位要求的求職者。

????但Headhunter目前對求職者免費開放,而其競爭對手,如TheLadders則每月向用戶收取15到25美元不等的費用。加布羅表示,除了工作列表外,網站中不會出現任何形式的廣告,包括彈出廣告。

????Headhunter網站上線時共有2,800個職位空缺,其中許多來自凱業必達或其旗下的其他七個小眾網站。加布羅稱,網站的“甜點”(此處指目標客戶——譯注)在于經理人、資深經理人和副總裁級別的職位,并且在2到3個月內,大部分職位僅限Headhunter網站獨家提供。而相對而言,據TheLadders網站CEO兼創始人馬克?塞南德爾透露,目前,TheLadders網站的職位空缺已經達到120,000個。

????譯者:阿龍/汪皓

????Headhunter gathers information from candidate profiles and job applications and aggregates it in a report that takes about 30 seconds to generate online. After more people apply, candidates may view updated reports. An employer can also view the information and use it to guide the rest of their search. It is not available to individuals who browse the site, but only job applicants, CareerBuilder says.

????For one director of marketing posting in Chicago yesterday, a job competition report showed a wide range of desired salaries -- from $78,000 to $93,000. More applicants had over 20 years of experience and most had a bachelor's degree, though a quarter said they had earned a master's as well. The top alma maters were DePaul, Purdue and Northern Michigan and the most common companies that applicants had experience working at included 3Com Corp., Statement Marketing, and Windy City Inc.

????It's equally valuable to job-seekers and employers to compile such reports, says Christian Forman, chief executive of StartWire, which offers job-seekers online tools to track and organize their applications. Eventually, such information could evolve and become a "game-changing" tool to gauge where talented workers are located and where they are needed.

????Right away, the reports may help job candidates determine whether their salary expectations are outdated -- and that they may be over or undervaluing themselves. "It's beneficial for job-seekers to get a clear-eyed view of what the market is," Forman says.

????Yet the report may not give a full or fair picture of the market, or even the candidates' true experience levels or pay. "What 'the competition' states as their salary level may not be accurate and probably isn't particularly relevant," says Susan Joyce, publisher of career information site Job-Hunt.org. Joyce also argues that there may be legitimate privacy concerns about making this sort of data public. "What else will they do with that information?"

????Headhunter.com's Jablow says that the site takes user privacy seriously and that he expects the site and the report to grow and change partly based on users' feedback in the next few months.

????Others argue that the site is late to the game or trying to quantify leadership skills with a few data points. "Leadership qualities … are impossible to benchmark in such a mass market approach. I consider this new feature to be more of a bell and whistle, and not something of real value to the executive candidate," says Eryn Feinsod, a spokeswoman for the Association of Executive Search Consultants, which runs a competing site BlueSteps.com. Feinsod also argues that the data in the competition reports will be skewed because it comes through one source only and may include some people who are less qualified for the job.

????However, Headhunter is free of charge to job-seekers while competing executive job sites like TheLadders charges users $15 to $25 a month. Except for the job listings, Headhunter will be free of advertising, including pop-up ads, says Jablow.

????Headhunter launched with about 2,800 job listings, many of them from CareerBuilder or its seven other niche sites. The site's "sweet spot" will be manager, senior manager and vice president-level positions, and in two or three months, most of the jobs will be unique to the site, Jablow says. By comparison, TheLadders currently has 120,000 job listings, according to Marc Cenedella, the site's CEO and founder.

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