喬布斯這些年：《財(cái)富》封面故事回顧
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標(biāo)題：?jiǎn)滩妓梗何乙鲂抡辛? ????作者：Brent Schlender ??? 《財(cái)富》雜志：蘋果公司是否會(huì)進(jìn)軍消費(fèi)電子行業(yè)？ ??? 史蒂夫?喬布斯：“我認(rèn)為，如果梅賽德斯（Mercedes）生產(chǎn)自行車、漢堡，或者計(jì)算機(jī)，就算它打上梅賽德斯的標(biāo)識(shí)也不會(huì)有任何優(yōu)勢(shì)。同樣，我也不認(rèn)為蘋果公司會(huì)涉足汽車行業(yè)。雖然整個(gè)世界都在向數(shù)字化方向邁進(jìn)，包括電視、音頻等等，但這并不意味著做一家單純的電腦公司有何不妥。畢竟計(jì)算機(jī)是一個(gè)龐大的產(chǎn)業(yè)。” |
Steve Jobs: And Now for My Next Trick ?? By Brent Schlender ??? Forune: Can we expect Apple to move into related consumer electronics business? ??? Steve Jobs: "If Mercedes made a bicycle or a hamburger or a computer, I don't think there'd be much advantage in having its logo on it. I don't think Apple would get much equity putting its name on an automobile, either. And just because the whole world is going digital -- TV, audio, and all that -- doesn't mean there's anything wrong with just being a computer business. The computer business is huge." |
