10大遺產：喬布斯改變世界
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生態(tài)系統(tǒng)???? ????“生態(tài)系統(tǒng)”概念或許是喬布斯給全球商界留下的影響最為深遠的遺產。這個理念非常簡單：創(chuàng)建一個封閉的硬件、軟件和服務系統(tǒng)，通過無縫整合，為用戶帶來卓越的體驗。以iTunes為例，用戶可以在這里購買、收聽數(shù)百萬首歌曲和專輯，并可以將他們上傳到iPod或iPhone中。蘋果公司的應用商店（App Store）功能也與之類似，用戶可以在蘋果公司的硬件設備上使用商店里的應用程序。目前，不論是汽車制造商還是視頻游戲開發(fā)商，所有人都在試圖為自己的公司打造一個類似的生態(tài)系統(tǒng)。 |
The Ecosystem ????The so-called "ecosystem" concept may be one of Jobs' most lasting contributions to global business. The idea is simple: create a closed universe of hardware, software and services that -- thanks to tight integration -- provide a superior experience for users. Think iTunes, where users buy and listen to million of songs and albums, uploading them to an iPod or iPhone. The App Store functions much the same way for applications for Apple's idevices. Makers of everything from cars to video games now think of their businesses as attempting to establish such ecosystems. |
