設(shè)計

????在史蒂夫眼中，產(chǎn)品的外觀、手感和操作遠遠超過純粹的技術(shù)規(guī)格。PC制造商還在追逐更快的處理器速度，而喬布斯卻在追求更加智能、簡單靈巧的設(shè)計。

????蘋果公司（Apple）一位前任員工回憶起喬布斯曾經(jīng)有一次在公司召開的會議上認真思索Mini Cooper的魅力所在。（他的一位同事當(dāng)時正在銷售這款汽車。）

????他回憶道：“最后，他得出的結(jié)論是，這款汽車之所以炫酷出眾，正是因為它小巧玲瓏。史蒂夫認為，當(dāng)時正是蘋果公司充分利用金屬材料的最佳時機。當(dāng)時，大部分電腦制造商仍在使用塑料，但他認為，要想使電腦更加小巧，必須很好地利用金屬材料。”

????這一舉措最終帶來了回報：蘋果公司的鈦鋁合金筆記本電腦備受追捧。最近推出的MacBook Air型號筆記本也被視為設(shè)計、價格與性能三者完美結(jié)合的典范。

????One ex-Apple employee remembers sitting in a meeting with Jobs, who was mulling over the appeal of Mini Coopers. (An old coworker of his sold them at the time.)

????"He finally decided they were cool because they were small," he says. "Steve said that's when he knew Apple had to get really good at metal. Most computer makers at the time were all using plastic, but he knew to get smaller, you had to get metal really, really well."

????The move paid off: Apple's titanium-turned-aluminum notebooks became bestsellers. The most recent MacBook Air models have been held up as examples of the ideal intersection of design, price and performance.