10大遺產：喬布斯改變世界
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蘋果專賣店 ????據報道，蘋果公司在弗吉尼亞州泰森角成立第一家零售店時，曾經備受質疑。但十年后，蘋果公司已經擁有345家專賣店，最終改變了外界對蘋果的質疑。在蘋果實體商店成功的刺激下，連微軟也開始效仿（但效果喜憂參半）。蘋果專賣店成功的關鍵在于店內布局。根據蘋果公司內部傳聞，起初，喬布斯與公司認識到，最理想的布局是打破常規，依據消費者互動進行區域劃分：一個區域用來查看相機與打印機如何在電腦上運行，另外一個空間則用于多媒體任務等，店內布局強調實際演示，使消費者能夠親身體驗每款產品。 |
The Apple Stores??? ????The first Apple retail store in Tyson's Corner, VA was reportedly met with much skepticism. Ten years and 345 stores later though, the story has changed. Apple's success with brick and mortar locations even spurred Microsoft to do the same (with mixed results). The key lies largely with the store layout. According to Apple lore, Jobs and company realized during the early days that the ideal arrangement was to break up areas based on consumer interactions: an area for checking out how a camera and printer worked with a computer, another space for multimedia-focused tasks and so on, with an emphasis on hands-on demos, so consumers could handle the goods themselves. |
