Flipboard：想讀什么點(diǎn)什么???

????過(guò)去一年間，市場(chǎng)上一直充斥著各種精選網(wǎng)絡(luò)內(nèi)容的工具，從美國(guó)在線公司（AOL）的數(shù)字版雜志Editions和個(gè)性化電子雜志Zite，直到坊間盛傳谷歌即將推出的新聞閱讀類(lèi)產(chǎn)品Propeller，它們都號(hào)稱(chēng)要成為網(wǎng)民的頭好選擇。這一切并非巧合。

????這類(lèi)產(chǎn)品大部分都和Flipboard有著千絲萬(wàn)縷的聯(lián)系。它是由麥克?麥庫(kù)開(kāi)發(fā)的免費(fèi)iPad閱讀軟件。今年早些時(shí)候，麥庫(kù)對(duì)《財(cái)富》雜志稱(chēng)：“最大的挑戰(zhàn)之一是簡(jiǎn)化內(nèi)容的發(fā)現(xiàn)、消費(fèi)和理解。”Flipboard是如何解決這一問(wèn)題的？它將網(wǎng)站、博客、Facebook和Twitter中讀者所喜愛(ài)的內(nèi)容用電子雜志的形式呈現(xiàn)出來(lái)，用戶只需用手指滑動(dòng)或“輕敲”，就能輕松閱讀。

????盡管剛剛起步，但Flipboard正在快速成長(zhǎng)。自從其去年首次亮相于“《財(cái)富》雜志科技頭腦風(fēng)暴大會(huì)”（Fortune Brainstorm Tech）以來(lái)，它已被下載了超過(guò)350萬(wàn)次，并且?guī)缀趺?0臺(tái)iPad中就有1臺(tái)安裝了這一軟件。這么多用戶每個(gè)月“輕敲”閱讀的次數(shù)約為5.5億次。實(shí)際上，F(xiàn)lipboard已經(jīng)成為業(yè)界的熱門(mén)話題，它已成為一項(xiàng)標(biāo)準(zhǔn)，所有其他閱讀精選類(lèi)軟件都得常常與之一比高下，或許這就是對(duì)它最好的贊美。

????It's no coincidence that over the last year, the market has been flooded by a number of tools gunning to become your go-to for curated web content, from AOL Editions and Zite to Google's rumored upcoming offering, Propeller.

????A lot of that has to do with Flipboard, the gorgeous free iPad reading app founded by Mike McCue. "One of the biggest challenges is how do you make that content more easily discoverable, easily consumable, easily digestible," McCue told Fortune earlier this year. Flipboard's solution? Present your favorite content from web sites, blogs, Facebook and Twitter, and in a digital magazine-like format you swipe or "flip" through.

????While it's still early, Flipboard is growing fast. Since its debut at Fortune Brainstorm Tech last year, it's been downloaded more than 3.5 million times and can be found on nearly one in every 10 iPads. Those users make some 550 million flips happen every month. In fact, Flipboard has become so buzz-worthy, it's become the standard against which all other curation apps are often compared to, which is perhaps the best compliment of all.