年度7大應用軟件開發商大閱兵
????信息技術咨詢公司高德納公司(Gartner Research)稱,今年全球手機應用軟件下載量將逼近180億次,銷售額高達151億美元,幾乎是去年營收的三倍。《財富》雜志(Fortune)將在本文中為您介紹這個欣欣向榮的市場中一些最成功的企業,它們囊括了從加州山景城的互聯網巨頭到芬蘭赫爾辛基逐個字節挑戰極限的游戲公司。 |
????Global mobile app downloads will reach nearly 18 billion this year with sales of $15.1 billion, nearly triple last year's revenues, according to Gartner Research. Here, Fortune profiles some of the most successful entrepreneurs in this thriving market, from an Internet giant in Mountain View, California to a game company in Helsinki, Finland pushing the envelope one byte at a time. |
Spotify:全球音樂觸手可及 ????2008年,這款軟件在歐洲問世,憑借可讓用戶免費無限量聆聽超過1,500萬首樂曲的 “免費+增值”(freemium)創新模式,這一簡單、合法的“自助餐式”音樂服務在歐洲部分國家掀起了流行熱潮。最近,Spotify公司的首席執行官丹尼爾?艾克對《財富》雜志稱:“我們想創造的體驗是,全世界所有的音樂全部觸手可及。” ????為了實現這一目標,Spotify不僅運行速度飛快,而且比蘋果公司(Apple)的音樂軟件iTunes還要時尚得多,盡管它所有的音樂都依托于云服務。用戶在聽音樂前無須預付費,但“免費”期是由廣告資助的;6個月后,用戶就會接到通知,要求其訂購Spotify的某個“尊享計劃”(premium plans),費用是每個月10美元。通過這些計劃,用戶可在手機里存儲歌曲。 ????艾克堅信,盡可能降低初次使用門檻,同時輔以出眾的用戶體驗,是贏得用戶的關鍵所在。截至目前,這一軟件已有超過1,000萬用戶,據稱其中200萬人是付費用戶。該公司今年7月登陸美國,希望能夠通過一年的運營就能獲得豐厚的回報,網羅5,000萬名美國用戶,。聽起來雄心勃勃嗎?確實如此。但Facebook近期整合了Spotify的應用,此外還有硅谷的大力支持,因此,一切皆有可能。 |
Music: Spotify ????Launched in 2008 across the pond, the simple, legal "all-you-can-eat" music service made waves in parts of Europe with an innovative "freemium" model that lets users listen to over 15 million tracks for free. "The essential feeling we wanted to create was to have all of the world's music available at your fingertips," Spotify CEO Daniel Ek told Fortune recently. ????To that end, Spotify is wicked fast and snappier than Apple's iTunes, despite the fact that all its music resides in the cloud. Users don't have to pay a cent upfront to tune in, but the "free" tier is ad supported and after six months, users will be asked to pony up for one of Spotify's premium plans that scale up to $10 a month. Those plans allows users to store songs on mobile devices. ????Ek believes that presenting as low a barrier of entry as possible and coupling it with a sharp user experience is key to reeling in users. To date, it has more than 10 million users, a reported 2 million of whom pay. The company expects its U.S. launch in July to pay off in a big way by netting 50 million Americans by the end of its first year of stateside operations. Ambitious? Sure. But with Facebook's recently-launched Spotify integration and Silicon Valley's blessing, anything's possible. |