????《憤怒的小鳥》（Angry Birds）系列游戲仍然在源源不斷地創(chuàng)造價(jià)值。

????有人懷疑這款休閑視頻游戲的人氣是否已經(jīng)到頂。游戲的開發(fā)商Rovio公司北美區(qū)總經(jīng)理安德魯?斯托爾堡不這么認(rèn)為。本月12日，斯托爾堡透露，《憤怒的小鳥》自2009年12月推出以來，下載次數(shù)已經(jīng)達(dá)到3.5億次。所有游戲玩家每天花在這款游戲上的時(shí)間總計(jì)多達(dá)3億分鐘。目前的下載次數(shù)比《財(cái)富》雜志（Fortune）今年六月探訪Rovio時(shí)又增加了1.5億次，是去年三月份報(bào)道數(shù)據(jù)的三倍多。

????更令人驚訝的則是游戲周邊商品的瘋狂銷量。從年6月起，Rovio已經(jīng)售出300多萬個(gè)絨毛玩具，不過斯托爾堡表示目前該玩具銷量是每月100萬個(gè)。此外，Rovio每月還能售出100萬件T恤。

????Rovio目前風(fēng)頭正勁，《憤怒的小鳥》已經(jīng)獲得了全方位成功：一方面游戲橫跨iOS、Android、Nook、Chrome網(wǎng)絡(luò)應(yīng)用等多個(gè)平臺(tái)，獲取途徑超過25種；另一方面由于Rovio今年夏初收購了位于赫爾辛基的動(dòng)畫工作室Kombo，有消息稱電影版《憤怒的小鳥》正在制作之中。還有消息稱，亞馬遜（Amazon）將于今年晚些時(shí)候發(fā)布Kindle平板。雖然斯托爾堡并未確認(rèn)《憤怒的小鳥》將會(huì)登陸這一平臺(tái)，但鑒于兩者的親密關(guān)系，Rovio出現(xiàn)在亞馬遜的新平臺(tái)似乎是毫無爭議的，這事宜早不宜遲。此前，兩家公司已經(jīng)就《憤怒的小鳥，里約》（Angry Birds Rio）達(dá)成了獨(dú)家銷售協(xié)議。

????正如我們此前報(bào)道的那樣，《憤怒的小鳥》將于今年年底前推出兩種新的游戲體驗(yàn)。新的游戲玩法將與目前完全不同，將會(huì)融合地理定位等熱門新功能。眼下，Rovio正在修補(bǔ)這項(xiàng)功能，以便將人流吸引到商場(chǎng)和飯店等消費(fèi)場(chǎng)所。換言之，《憤怒的小鳥》還會(huì)繼續(xù)推陳出新。

????譯者：項(xiàng)航

????Angry Birds is the game franchise that just keeps on giving.

????Some wonder whether the casual video game's popularity has peaked. Rovio's General Manager for North America, Andrew Stalbow, thinks otherwise. Today, Stalbow revealed that there have been 350 million Angry Birds downloads since the game's launch in December 2009. PLayers are putting in an astonishing 300 million minutes of gameplay -- every day. That's 150 million more downloads than when Fortune checked in on Rovio back in June and more than triple the number of downloads reported last March.

????More surprising may be how big the merchandise side has become. As of last June, the company had sold three million plush toys, but now Stalbow says they're selling one million a month, in addition to selling one million t-shirts each month.

????The news bodes well for Rovio, which is capitalizing on Angry Birds' success in every way possible, with more than 25 ways to get it across multiple platforms -- iOS, Android, Nook, Chrome Web app -- to talks of an Angry Birds movie that would likely be developed in-house thanks to the acquisition of Helsinki-based animation studio Kombo earlier this summer. On the subject of Amazon's reported Kindle tablet, due out later this year, Stalbow wouldn't confirm an app, but given the companies' close relationship -- the two collaborated on the exclusive distribution of Angry Birds Rio -- Rovio's presence on the new platform seems inevitable, sooner rather than later.

????And as we'd previously reported, expect two new Angry Birds experiences by the end of the year with new kinds of gameplay entirely unlike the current crop using buzzy new features like geolocation, something the company is tinkering with to draw foot traffic to stores and restaurants. In other words, there's lots more to come.